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Cezara Orbu

Digital Marketing Specialist | Copywriter

Valencia, Spain
Marketing & Advertising
Joined October 8, 2022


Native or Bilingual
A curious and creative marketing specialist with over 5 years of experience working in customer service and tech start-ups. With an ability to get under the skin of audiences, I use my understanding of human behaviours and marketing practices to develop authentic and impactful strategies.
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Apr 2019 – May 2022
Floor Team Member, VR Guide, Team Trainer
- Consistently ensured a smooth workflow in a fast-paced environment through flawless multitasking and effective communication among the floor, bar and technical support teams. - Increased efficiency by implementing new ways to troubleshoot VR technology. - Advanced my storytelling skills by instructing a high volume of customers about the virtual reality experience, adapting to their preferences and level of expertise. - Developed a thorough training plan for new team members across all aspects of the daily operations, customer service and solving technical issues.
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Feb 2021 – Sep 2021
Social Media Manager, Content Creator
- Gained valuable business insights working on the development of an Augmented Reality (AR) and Geolocation based city exploration app with an early-stage start-up. - Developed the company’s social media strategy through competition and audience analysis, creating the visual identity and content pillars. - Created and scheduled a diverse collection of engaging content across social channels, in line with the brand's identity. - Organised the offline campaign for the launch of the app, defined the communication strategy, and sourced the locations and merchandise. - Worked on the creation of the app trailer and set up the social media campaign. Built a network of over 200 relevant influencers, online communities and companies to collaborate with. - Created content for the app by researching Points of Interest in London, Paris, and Barcelona, writing captivating riddles and engaging stories about their history.