• More than 10 years of comprehensive marketing experience, including graphic design, social media management, public relations, web site management, client relations, marketing initiatives, event management and marketing analysis
• Raised more than $4 million in development and fundraising efforts at local non-profit within two years
• Created graphic design pieces for print and digital media collateral for non-profit, civil engineering and hospital sectors
• Introduced new marketing strategies, channels and online marketing initiatives to the largest hospital system in Texas
• Led competitor analysis and adapted marketing and sales strategies to target potential audiences
Technical Skills: Adobe Creative Suite, Asana, Canva, Constant Contact, Donor Perfect, Facebook & Instagram Ads, Google Business, Hootesuite, Microsoft Office, Salesforce, Social Media Analytics, Wordpress
Experience
The Parenting Center
May 2017 – Present
Fort Worth
Associate Director of Development & Marketing
• Acted as Interim Director of Development from August 2019 to January 2020
• Managed all social media efforts for the agency, including marketing campaigns, monthly calendars, paid ads, weekly analysis and reporting
• Created all print and digital media graphic design through InDesign, Adobe Photoshop and Adobe Illustrator (Adobe Creative Suite)
• Managed web site updates and analytics, as well as a website redesign and Google Adwords initiative
• Implemented new donor analytic software and managed reporting and updating
• Built and maintained donor relations with community philanthropists, foundations, businesses and more
• Updated all print and digital media to a cohesive look and feel, including program flyers, marketing, event collateral, yearly reports, monthly class schedule and more
• Planned and managed three yearly fundraising events, raising approximately $295,484 in two years, including all event logistics, fundraising, sponsorships, signage, collateral and online presence
• Assisted in the completion of a $1.2 million capital campaign to renovate The Parenting Center building
• Researched and composed community and state grants and grant reporting for program fundraising
• Raised more than $4 million in development and fundraising since May 2017
• Social media engagement included an increase in Instagram by 950% and on Facebook by 52% and an introduction to Linkedin
• Served as Director of MMAC, the internal Morale, Motivation and Appreciation Committee for two years
BGE, Inc.
Mar 2015 – May 2017
Fort Worth
Marketing Coordinator
• Responsible for the preparation of marketing proposal documents
• Led more than 10 winning proposals, equaling more than $13 million in contracts
• Maintained and oversaw the update and coordination of personnel resumes and project descriptions
• Evaluated, selected and applied standard and modern techniques, procedures and practices related to the creation of proposals and statements of qualifications
• Evaluated requirements and applies professional judgment and experience for the proposal effort
• Responsible for following an organized system for keeping the work on schedule and assuring that the final proposal is in compliance with the clients’ requirements
• Wrote, reviewed, and edited for clarity and readability
• Responsible for all internal and external meetings
• Created page layout and design for large documents using InDesign and Adobe Creative Suite
• Composed proposal to reflect client concerns and challenges, while highlighting personnel and firm experience
• Created concept to production of interview materials, including presentations, boards, PowerPoints, etc.
• Led TxDOT maintenance for firm, including precertifications, administrative status, analysis, etc.
• Chosen as the first marketing representative to transfer to North Texas from Houston
alliantgroup LP
Mar 2014 – Mar 2015
Houston
Client Relations Associate
• Built relationships with clients and CPA firms by providing exceptional service and guidance
• Created “raving fans” with clients by securing testimonials, referrals, and follow-up business
• Collaborated with internal departments to coordinate client projects, manage milestones and actively manage external expectations for over 100 clients
• Educated clients regarding the credits and deductions available to them, while maintaining an in depth knowledge of their specific industries including architecture, construction, manufacturing, software and apparel
• Presented and trained clients on the study process, including their expectations and key deliverables throughout the analysis
• Provided continuing support to business development by facilitating case studies, client testimonials and referring in new business
Memorial Hermann Hospital - Texas Medical Center
May 2013 – Nov 2013
Houston
Marketing Event Coordinator, Contract
• Conducted social media management and analyzed agency strategy, competitors, and weekly user outreach
• Managed marketing collateral and promotional inventory
• Introduced new marketing strategies, channels and online marketing initiatives
• Created landing pages, social media copy and email blasts for events and physician webinars
• Managed and coordinated Memorial Hermann Hospital and Children’s Memorial Hermann Hospital events and sponsorship events
• Audited current web site, created new content and managed web master to ensure completions of projects
• Interviewed and communicated with executives at all levels
• Provided office and budget management
• Interviewed and communicated daily with all levels of hospital staff, from volunteers and nurses, to C-level executives
Baker Hughes
Jun 2012 – May 2013
Houston
Project Coordinator, Contract
Project Coordinator
• Promoted to Project Coordinator from Web Content Administrator
• Managed all action items, project agenda and assisted in directing the project
• Monitored and validated progress to ensure project remained on schedule
• Served as liaison with potential clients, contract hires, developers and other project contributors
• Scheduled the work of all project team developers and contributors
• Conducted and managed daily meetings with offshore clients and developers to ensure team coordination and to keep project on schedule
• Experienced in Salesforce.com
Web Content Administrator
• Managed and created web content and assisted in site maintenance
• Provided creative expertise for content management methods, creation of company logo and user-interface
• Conducted market research and analytics to prepare marketing materials and strategies
• Resolved customer service and concierge inquiries
• Created prototype reports, forms, site directory and client data entry formats