Chrissy Reval, Marketing | Social Media | Graphic Design | Lead Gen | Creative | Content Management | Digital Marketing

About

• More than 10 years of comprehensive marketing experience, including graphic design, social media management, public relations, web site management, client relations, marketing initiatives, event management and marketing analysis • Raised more than $4 million in development and fundraising efforts at local non-profit within two years • Created graphic design pieces for print and digital media collateral for non-profit, civil engineering and hospital sectors • Introduced new marketing strategies, channels and online marketing initiatives to the largest hospital system in Texas • Led competitor analysis and adapted marketing and sales strategies to target potential audiences Technical Skills: Adobe Creative Suite, Asana, Canva, Constant Contact, Donor Perfect, Facebook & Instagram Ads, Google Business, Hootesuite, Microsoft Office, Salesforce, Social Media Analytics, Wordpress

Experience

The Parenting Center

May 2017 – Present

Fort Worth

Associate Director of Development & Marketing

• Acted as Interim Director of Development from August 2019 to January 2020 • Managed all social media efforts for the agency, including marketing campaigns, monthly calendars, paid ads, weekly analysis and reporting • Created all print and digital media graphic design through InDesign, Adobe Photoshop and Adobe Illustrator (Adobe Creative Suite) • Managed web site updates and analytics, as well as a website redesign and Google Adwords initiative • Implemented new donor analytic software and managed reporting and updating • Built and maintained donor relations with community philanthropists, foundations, businesses and more • Updated all print and digital media to a cohesive look and feel, including program flyers, marketing, event collateral, yearly reports, monthly class schedule and more • Planned and managed three yearly fundraising events, raising approximately $295,484 in two years, including all event logistics, fundraising, sponsorships, signage, collateral and online presence • Assisted in the completion of a $1.2 million capital campaign to renovate The Parenting Center building • Researched and composed community and state grants and grant reporting for program fundraising • Raised more than $4 million in development and fundraising since May 2017 • Social media engagement included an increase in Instagram by 950% and on Facebook by 52% and an introduction to Linkedin • Served as Director of MMAC, the internal Morale, Motivation and Appreciation Committee for two years

BGE, Inc.

Mar 2015 – May 2017

Fort Worth

Marketing Coordinator

• Responsible for the preparation of marketing proposal documents • Led more than 10 winning proposals, equaling more than $13 million in contracts • Maintained and oversaw the update and coordination of personnel resumes and project descriptions • Evaluated, selected and applied standard and modern techniques, procedures and practices related to the creation of proposals and statements of qualifications • Evaluated requirements and applies professional judgment and experience for the proposal effort • Responsible for following an organized system for keeping the work on schedule and assuring that the final proposal is in compliance with the clients’ requirements • Wrote, reviewed, and edited for clarity and readability • Responsible for all internal and external meetings • Created page layout and design for large documents using InDesign and Adobe Creative Suite • Composed proposal to reflect client concerns and challenges, while highlighting personnel and firm experience • Created concept to production of interview materials, including presentations, boards, PowerPoints, etc. • Led TxDOT maintenance for firm, including precertifications, administrative status, analysis, etc. • Chosen as the first marketing representative to transfer to North Texas from Houston

alliantgroup LP

Mar 2014 – Mar 2015

Houston

Client Relations Associate

• Built relationships with clients and CPA firms by providing exceptional service and guidance • Created “raving fans” with clients by securing testimonials, referrals, and follow-up business • Collaborated with internal departments to coordinate client projects, manage milestones and actively manage external expectations for over 100 clients • Educated clients regarding the credits and deductions available to them, while maintaining an in depth knowledge of their specific industries including architecture, construction, manufacturing, software and apparel • Presented and trained clients on the study process, including their expectations and key deliverables throughout the analysis • Provided continuing support to business development by facilitating case studies, client testimonials and referring in new business

Memorial Hermann Hospital - Texas Medical Center

May 2013 – Nov 2013

Houston

Marketing Event Coordinator, Contract

• Conducted social media management and analyzed agency strategy, competitors, and weekly user outreach • Managed marketing collateral and promotional inventory • Introduced new marketing strategies, channels and online marketing initiatives • Created landing pages, social media copy and email blasts for events and physician webinars • Managed and coordinated Memorial Hermann Hospital and Children’s Memorial Hermann Hospital events and sponsorship events • Audited current web site, created new content and managed web master to ensure completions of projects • Interviewed and communicated with executives at all levels • Provided office and budget management • Interviewed and communicated daily with all levels of hospital staff, from volunteers and nurses, to C-level executives

Baker Hughes

Jun 2012 – May 2013

Houston

Project Coordinator, Contract

Project Coordinator • Promoted to Project Coordinator from Web Content Administrator • Managed all action items, project agenda and assisted in directing the project • Monitored and validated progress to ensure project remained on schedule • Served as liaison with potential clients, contract hires, developers and other project contributors • Scheduled the work of all project team developers and contributors • Conducted and managed daily meetings with offshore clients and developers to ensure team coordination and to keep project on schedule • Experienced in Salesforce.com Web Content Administrator • Managed and created web content and assisted in site maintenance • Provided creative expertise for content management methods, creation of company logo and user-interface • Conducted market research and analytics to prepare marketing materials and strategies • Resolved customer service and concierge inquiries • Created prototype reports, forms, site directory and client data entry formats

Education

University of Houston

Aug 2007 – Dec 2011

BA, Public Relations, Minor in Psychology