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Chrystie Terry

Digital Marketing Professional

I am driven and enthusiastic about keeping up with the latest digital marketing and technology trends. My effectiveness is best demonstrated when working in a team environment to enhance the customer experience and create marketing campaigns that consistently achieve or surpass established objectives. As someone with a background in technical communications and journalism, I possess exceptional written and verbal communication skills, as well as strong organizational abilities and attention to detail.
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ABM Agency
May 2023 – Jul 2023
ABM Digital Marketing Specialist Contractor
• Implementing strategy and management of demand generation multi-channel campaigns and developing ABM campaigns to help sales teams connect account stakeholders. • Responsible for analysis, reporting, and measuring the full impact of ABM campaigns in terms of stakeholder reach/engagement, pipeline and influenced revenue.
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Jan 2023 – Apr 2023
Senior Account Manager Contractor
• Worked with clients to develop website redesign and a strategic account planning to meet short and long-term goals. • Managed and collaborated with members of website redesign with designers, developers, Quality Assurance, and media team from inception to execution of the account plans.
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Jan 2022 – Nov 2022
Paid Media Manager
• Creating, executing, and managing paid search including Google Ads (Search, Display, Retargeting), Microsoft Ads, Capterra; and paid social (LinkedIn, Instagram, TikTok) campaigns that increased qualified lead rates and decreasing cost per lead. • Managing marketing automation (HubSpot), CRM (Salesforce) and Google Analytics. • Creating social content and maintaining the social calendar, providing visibility and alignment across teams. • Developing the strategy and management of demand generation multi-channel campaigns and developing ABM campaigns to help sales teams connect account stakeholders. • Reduced cost per quality lead by 30 – 45% and increased quality conversion rates by 30% while decreased cost per lead by 20% and increased quality leads by 70+% with the implementation of ABM campaigns.
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Jul 2021 – Nov 2021
Media & Digital Marketing Manager
• Using customer insights, competitive analysis, and message development to capture Increased qualified leads through content digital marketing programs. • Managing social media to promotions and interactions while maintaining the social calendar, analysis, and reporting, and providing visibility and alignment across teams. • Improved performance by 10% in 5 months for Google Ads and LinkedIn Ads. • Created social media and campaign promotion processes, including ad creation, text, and graphics along with tracking and reporting processes.
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endpoint Clinical
Jan 2018 – Apr 2021
Digital Marketing Specialist
• Created and managed content marketing campaigns increasing qualified leads through PPC, SEO, social media, email, display, and other channels. • Increase website traffic by over 70% over three years via digital marketing efforts of industry-related content, conference promotions, and other campaigns. • Increased conversion rates by 50+% with new landing page templates. • Improved SEO and paid search, resulting in increasing traffic by over 60+% and conversions by over 40+%. • Increased email open rate by 25%, CTR by 30+%, and conversion rate by 40+%. • Managed Salesforce for sales and marketing teams to create reports, dashboards, and 3rd party integrations. • Collaborating with Sales to create an ABM program utilizing Paid LinkedIn and email campaigns to increase qualified sales leads by 40+%.
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Goodway Group
Feb 2016 – Dec 2017
Principal SEM Analyst
• Managed over 20 paid search client accounts with budgets from $1K - $50K/mo. • Specialized in automotive, B2B, pharma, healthcare, and SaaS client accounts. • Improved KPIs by 10 – 50% for Google Ads, Display, Retargeting, and Shopping Campaigns. • Increased conversions by 25% through A/B and multi-variant landing page tests.
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Mar 2013 – Aug 2015
Online Marketing Manager
• Managed content marketing Paid Search, Display, Retargeting, and Social Media campaigns and other online initiatives. • Managed a team of over 25 product marketers globally for localized marketing efforts including events, round tables, and digital marketing campaign management. • Increased lead conversion by 60+% with an optimized landing page template through a/b testing and analysis. • Created and managed content on an industry news site with key stakeholders, partners, and industry-leading experts.
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New Perspective Marketing
May 2012 – Feb 2013
Online Marketing Manager
• Managed online marketing programs for clients, including PPC, SEO, social media, and other online initiatives. • Increased organic search positions from 2nd to top 1st page results in Google. • Increased paid search conversions through optimizations by 25 – 30%.
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Nov 2010 – May 2012
Search Marketing Manager
• Increase quality leads by 15% and decrease costs per qualified lead by 10%, through improved efficiencies in both pre-and post-click optimization of paid media programs. • Implemented and integrated tracking and analysis systems for CRMs and lead generation tools for reporting and optimization purposes, thereby decreasing unqualified leads from underperforming channels by 50%
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Clarkson University
Sep 1992 – Dec 1996
Bachelors, Technical Communications
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SUNY Potsdam
Sep 1990 – Dec 1996
Bachelors, in English Literature and Writing, Minor in Secondary Education, Journalism, and Communications
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Jefferson Community College
Jan 1988 – May 1990
AAS, Office Technology & Computer Science