Chynthia Liliana, Marketing Executive

SIS Kelapa Gading

Oct 2021 – Present

Jakarta, Indonesia

Marketing Executive

Currently working as a digital marketing executive at an international school in North Jakarta for a duration of over a year, and my responsibilities include: - Producing content for social media through daily documentation - Initiate marketing strategies through digital advertising (Social media, newsletter) and traditional media (Billboards, flyers, brochures, and LED banners) - Maintaining good relationships and trust between the internal public through constant communications - Promoting the school monthly through face-to-face mall exhibitions where we educate them on the benefits and value of the school - Creating strategies (Promos, discounts, incentives, etc) to attract potential customers/parents - Conducting semesterly competitor reviews and asses their weakness and threats - Designing marketing tools to be advertised using Adobe Illustrator and Photoshop - Engaging with external vendors and deciding on a favorable price - In charge of designing, initiating, and planning a micro-website for alumni Through my experience, I have also practiced my soft skills such as: - Communicating with Korean parent communities using my multilingual skills - Presenting materials to board members

Chynthia Liliana

Marketing Executive

Skills

Languages