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Claudia Manti

Marketing Associate

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Intro
Rome, Italy
Marketing Associate at Walkin Services
Marketing & Advertising
Joined January 27, 2025

Skills

About
Results-driven Marketing Specialist with over 4 years of experience across startups (B2C), product-based companies (B2B/B2C), and consulting firms (B2B). My expertise lies in crafting global marketing strategies, executing data-driven campaigns, and creating engaging content to enhance brand visibility, customer engagement, and market growth. At Walkin Services, a global startup, I spearheaded marketing strategies that expanded the brand across APAC, NA, and EMEA. Through market research and competitor analysis, I boosted app downloads and increased customer retention, contributing to a 179% growth target by 2025. In the Food & Beverage sector at Pallini, I managed both B2B and B2C marketing campaigns, developing product marketing strategies and organizing events for up to 15,000 attendees. My efforts in social media and content marketing contributed to a 26% increase in revenue and strengthened brand loyalty. At Symphonie Prime, an IT consulting firm, I focused on SEO, account management, and brand development, driving a 25% increase in organic visibility and generating qualified leads for B2B clients. My tailored marketing solutions enhanced client retention and fostered long-term growth. With proven success in project management (Agile, Scrum), data analysis, and cross-functional collaboration, I have a track record of delivering multi-channel campaigns that achieve measurable results. My hands-on approach and ability to optimize processes have consistently improved customer experience and aligned with business objectives.
Experience
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Walkin Services
Jul 2024 – Present
remote
Marketing Associate
- Global Marketing Strategy: Spearheaded global marketing strategies for APAC, NA, and EMEA markets, driving 179% growth through audience segmentation and competitor analysis. - Cross-functional Project Management: Orchestrated cross-functional project teams using Agile methodologies, ensuring 100% on-time delivery of new app features. - Product Development & Data Analysis: Directed app redesign, collaborated with product teams to identity and refine app features, optimizing UX/UI and expanding the user base by 5.8% to 84k via A/B testing. Introduced 3 features and 15 services, aiming for a 3.5% conversion rate by 2025. - Account Management & Partnership Development: Established and and nurtured over 2,000 strategic partnerships across APAC, NA, and EMEA, expanding service offerings ny 17%. Managed collaborations with external agencies, ensuring projects were executed on time, within budget, and aligned with the company's long-term objectives. - Marketing Automation & Campaign Management: Orchestrated targeted email marketing campaigns using SendGrid's marketing automation, increasing customer retention by 20% through targeted email strategies. Leveraged A/B testing and conversion optimization techniques effectively focusing on existing customers to drive satisfaction and loyalty.