Search Experience Optimization is a more appropriate meaning for SEO.
SEO usually means Search Engine Optimization, and it means optimizing your website for search engines to rank higher, but Search Experience Optimization is a fresher way to think about SEO.
Search experience optimization is optimizing for people in all the places your brand and content could be seen online. It goes beyond the details of optimizing for search engines, although those nuts and bolts are still incredibly important!
Search strategies expect us to create brand experiences, using the search results to build relevance for our brand or business. Content Is a Key Google Ranking Factor.
Content optimization doesn’t need to be tricky. It is certainly one of the easier aspects of SEO to understand. You need to ensure that you are following a process and conforming to best-practice guidelines.
Content remains one of search engines' strongest ranking signals, however many marketers fail to get content right.
It is important to produce content with a purpose and you should never just publish blog posts or other types of content just for the sake of doing it. You need to be publishing content to meet one of several goals, including:
- To rank on the SERPs.
- To earn links.
- To educate an audience.
- To drive social engagement.
- To generate leads.
Search Experience Optimization is the way to think about SEO.
Always publish amazing content that addresses user intent and helps to solve problems and answer questions and never just publish content for the sake of it and keep away from falling into the quantity over quality trap.