Constantine Epitropakis

Message

Intro

Athens, Greece

Senior Brand Manager at Beverage World, Photos Photiades Group

Studied International Marketing at Strathclyde University

Studied Business Administration at Deree College - American College of Greece

Joined June 22, 2021

Skills

Languages

Greek

Native or Bilingual

English

Fluent

About

Highly strategic marketing professional with demonstrated brand-building capabilities stemming from the +9 years of involvement with various global brands in all life-cycle stages. Advanced commercial awareness and proven ability to bring together brands and consumers by conceptualizing marketing strategies that create long-term value for the companies. Great fan of 360 approach and building brands through tribes targeting and engaging experiences.

Experience

Beverage World, Photos Photiades Group

Mar 2020 – Present

Athens, Greece

Senior Brand Manager

Overall supervision of company's spirits segment, ensuring profitable brands' development through effective and integrated end-to-end consumer and commercial activities.

Beverage World, Photos Photiades Group

Apr 2018 – Feb 2020

Athens, Greece

Category Brand Manager

Led the brand repositioning (new communications and commercial strategy) of company's key strategic brands (Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey), aiming to regain consumer relevance and achieve financial growth.

Pernod Ricard Hellas

Oct 2016 – Mar 2018

Athens, Greece

Brand Manager

Overall responsibility for the development and implementation of marketing plans for company's priority brands (Jameson Irish Whiskey, Havana Club, Olmeca & Olmeca ALTOS Tequilas).

Pernod Ricard Hellas

Nov 2014 – Oct 2016

Athens, Greece

Junior Brand Manager

Overall responsibility for the development and implementation of marketing plans for company's strategic brands (Havana Club, Jameson Irish Whiskey, Olmeca Tequila , Beefeater London Dry Gin).

Pernod Ricard Hellas

Jan 2012 – Oct 2014

Athens, Greece

Assistant Brand Manager

Supported the Brand Manager on the execution of agreed annual marketing plans for brands in responsibility (Absolut Vodka, Chivas Regal, Beefeater London Dry Gin, Ballantine's).

Education

Strathclyde University

Sep 2009 – Aug 2010

MSc, International Marketing

Deree College - American College of Greece

Jan 2005 – May 2009

BSc, Business Administration