Highly strategic marketing professional with demonstrated brand-building capabilities stemming from the +9 years of involvement with various global brands in all life-cycle stages. Advanced commercial awareness and proven ability to bring together brands and consumers by conceptualizing marketing strategies that create long-term value for the companies. Great fan of 360 approach and building brands through tribes targeting and engaging experiences.
Experience
Beverage World, Photos Photiades Group
Mar 2020 – Present
Athens, Greece
Senior Brand Manager
Overall supervision of company's spirits segment, ensuring profitable brands' development through effective and integrated end-to-end consumer and commercial activities.
Beverage World, Photos Photiades Group
Apr 2018 – Feb 2020
Athens, Greece
Category Brand Manager
Led the brand repositioning (new communications and commercial strategy) of company's key strategic brands (Jose Cuervo, 1800 Tequila, Bushmills Irish Whiskey), aiming to regain consumer relevance and achieve financial growth.
Pernod Ricard Hellas
Oct 2016 – Mar 2018
Athens, Greece
Brand Manager
Overall responsibility for the development and implementation of marketing plans for company's priority brands (Jameson Irish Whiskey, Havana Club, Olmeca & Olmeca ALTOS Tequilas).
Pernod Ricard Hellas
Nov 2014 – Oct 2016
Athens, Greece
Junior Brand Manager
Overall responsibility for the development and implementation of marketing plans for company's strategic brands (Havana Club, Jameson Irish Whiskey, Olmeca Tequila , Beefeater London Dry Gin).
Pernod Ricard Hellas
Jan 2012 – Oct 2014
Athens, Greece
Assistant Brand Manager
Supported the Brand Manager on the execution of agreed annual marketing plans for brands in responsibility (Absolut Vodka, Chivas Regal, Beefeater London Dry Gin, Ballantine's).