I am a communication specialist, content and copywriter, marketing strategist, and professional blogger.
Experience
Smart Ventures
Sep 2021 – Present
United Kingdom
Social Media Manager / Content Writer
•Spearheaded development of SEO-optimized content including pages, blog posts, articles, and social media posts, increasing organic website traffic by 17%.
•Established content strategy and editorial plans for upcoming projects, resulting in a 55% increase in total organic lead generation.
•Generated content briefs for internal and external teams, developing an effective 3-day turnaround initiative for every campaign
Youth Development Network
Apr 2019 – Sep 2021
Liberia
Copy Writer
•Developed content style guides and standards to ensure brand consistency, resulting in a unified brand image across all assets
•Pioneered the optimization of content for SEO, utilizing appropriate keywords and metadata for increased visibility on search engines
•Monitored analytics of published content; suggested and implemented adjustments to reflect changes in customer preferences
Gonet Academy
Jan 2018 – Mar 2019
America
Blogger
•Brainstormed innovative ideas for content briefs; reduced bounce rates on webpages by 40% and boosted organic traffic
•Coordinated with marketing, design, and sales teams to ensure content materials adhered to business objectives
•Analyzed brand and industry trends to drive customer engagement; established customer loyalty program resulting in a 10% increase in repeat purchases