Daiana Seltzer, MBA Professional - Director of Financial and Sales Reporting

About

I'm a strategic and analytical MBA professional with over 15 years of experience in Business, Finance, Communications and Project Management. My expertise is in financial reporting, budget forecasting, pricing optimization, employee management and superior team-building skills; in addition to an advanced knowledge and practice of Microsoft Excel. I consider myself to be an accomplished and results-oriented individual who consistently meets deadlines and strives to maximize company profit, while being exceptionally organized and efficient, with superior time management and working well under pressure. Thanks to my MBA and Bachelor’s Degree in Business Administration, with a minor in International Commerce, I have been able to focus my professional career path in Finance, Reporting and Business Operations and Management. I have lived in various countries around the world, including Costa Rica, Argentina, the United States and Israel, thus possessing a true intercultural experience and understanding. I am fully bilingual in English and Spanish, and have a high Hebrew professional proficiency level. For the past 8 years I have been working at Wine Cellar Innovations as the Director of Financial and Sales Reporting, supervising the Administrative and Sales Teams, and managing company essential tasks such as Cost Analysis, Pricing Strategy and Optimization, Inventory Reporting, as well as all other reporting and data analyses required to manage the company's financial strategy.

Experience

Wine Cellar Innovations

May 2014 – Jun 2022

Cincinnati, Ohio

Director of Financial and Sales Reporting

 Oversaw the company’s pricing strategy, analyzing market trends to maximize revenue. Successfully increased the company’s revenue by 16.5% (2020), and by 20.5% (2021).  Developed detailed cost analysis calculations for the company’s products, including variable and fixed costs.  Presented to the owner and CEO weekly financial and sales reports to overview company data, employee performance, statistical movements, and projected forecasts.  Compiled weekly pay logs for all subcontractors, including their bonuses, commissions and hours worked.  Supervised all remote-working employees (20+), within the areas of sales, customer service and administration, and managed new hiring processes.  Delivered weekly financial and sales presentations in upper management meetings with the owner, CEO and other department heads.  Performed all Financial Planning and Analysis related tasks.

Life Center

Sep 2013 – May 2014

San Jose, Costa Rica

Administrative and Financial Manager

 Administered all the company’s accounting, including expenses and sales, and reported a monthly balance sheet.  Built a cohesive financial plan, specifying budget and pricing, which increased the company’s profit by 12.5%.  Prepared monthly and annual expense forecasts, including recommended actions to manage costs and stay within the allocated budget.  Supervised all company employees (10+), including their professional development, salaries, and bi-weekly payroll reports.  Managed all customer relations, complaint follow-ups, and product and service satisfaction.  Advised and oversaw the marketing efforts of the company, including website and social media presence.

Citi Shared Services

May 2011 – Aug 2013

San Jose, Costa Rica

Financial and Accounting Analyst

 Facilitated month-end closing processes, journal entries and account reconciliations.  Audited detailed internal monthly financial procedures.  Prepared financial analysis reports and presentations.  Reviewed the accountant’s book entries of the main General Ledger, and increased efficiency of discrepancy investigations by 95%, by designing a highly accurate error identification system.  Increased cost-effectiveness through the implementation of a new quality audit control system and several project re-engineering processes.  Citi’s Employee Initiatives: o Project Manager for Talent and Development Group – responsible for developing new initiatives within Citi, which motivated the best use of talent and promoted employees’ professional development. o Leading my Career Initiative - provided full day seminar trainings to incentivize employees to take charge of their career, by improving their overall advancement, and leadership capabilities.

Education

Universidad Nacional de Cuyo

Jul 2017 – Jun 2019

MBA, Business Administration

Universidad Interamericana

Jan 2002 – Dec 2005

Bachelor’s Degree, Business Administration

Daiana Seltzer

MBA Professional - Director of Financial and Sales Reporting

Skills

Languages