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Daisy Siliya

Analyst

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Intro
Nairobi, Kenya
Audience Insight Analyst at K-reative solutions
Joined March 16, 2025

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English
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About
I am a data analysis enthusiast with hands-on experience in tools like Python, Power BI, and Tableau. I enjoy exploring and visualizing datasets to uncover meaningful insights, as seen in my weather and Netflix data projects. My proficiency in libraries such as Pandas, Matplotlib, and Seaborn allows me to conduct thorough data exploration and build compelling visual stories. Additionally, I’ve worked with Excel and developed dashboards that support clear and data-driven decision-making.
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Experience
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K-reative solutions
Jun 2024 – Present
Kenya
Audience Insight Analyst
Providing a clearer picture of long-term trends and visualization allowing for more informed strategic decisions related to marketing, and product development which improves decision making by 20%. Improving marketing campaigns by 15% by identifying the sustained impact of marketing efforts allows for better optimization and resource allocation Identifying seasonal trends on the organizations website and comparing them which helps to predict future predictions