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Daniel DAYOT

As an SEA expert, I can help your company to develop its visibility and qualified trafic through your website to generate more sales.

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Intro
Neuilly-Plaisance, France
SEA Expert at Freelancer
Studied at Kedge Business School
Joined April 8, 2022

Skills

Languages

French
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Native or Bilingual
English
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Native or Bilingual
About
After having worked in agencies and for important companies, I am now a freelance SEA/SEM consultant, which consists in developing your visibility through paid acquisition strategies (Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads...). The strategies I propose are customised, adapted to your needs, issues and budget with approaches that can be deployed in the short and long term. 🎯 My missions: optimize your ROI, increase your sales, improve your visibility on search engines/social networks, develop qualified traffic with a controlled investment using the many levers Google Ads, Facebook Ads, Amazon Seller Central, LinkedIn Ads... Do not hesitate to contact me for more information: dayot.daniel1@gmail.com
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Experience
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Freelancer
Apr 2022 – Present
Paris
SEA Expert
Main missions as an SEA Consultant: - Consulting in digital marketing strategy - Audit of accounts if pre-existing (Google Ads / Facebook Ads / Linkedin Ads...) - Creation and management of paid campaigns (Google Ads / Facebook Ads / Linkedin Ads...) - Training if needed - Monthly reporting and data analysis
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Made.com
Oct 2019 – Jul 2020
London
Paid Search Manager
Daily monitoring of SEM performance for France (+500K€ budget/month), Belgium and Spain (+50K€ budget/month): Search + Shopping + Display. -Restructuring of Search campaigns for sustainable growth and adapting to the development of automation, for both prospecting and remarketing. -Improvement of Shopping campaigns in the feed management to get a more granular segmentation and acquire more qualified traffic to increase the sales and ROAS. -Monitoring of KPIs to achieve the spend, sales and ROAS targets of each country. -Coordination between the different interlocutors: Internal Country Managers, Google, Microsoft, SA360 with DQ&A. In-depth analysis of the different product categories, locations, audiences, devices to adapt the SA360 strategy to the objectives and to improve profitability through the different acquisition channels. -Implementation of a strategy including synergies across the different acquisition levers (Social, Affiliation, Emailing...) with a better understanding of the attribution between channels. Platforms used: Google Ads, Search Ads 360, Microsoft Ads, Google Analytics 360, Google Data Studio, Google Merchant Center, Squared, Productsup, Ometria, Adalysis.
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Ad's up Consulting
Nov 2018 – May 2019
Paris
SEA Consultant
In charge of Paid Search Strategy for B2B and B2C accounts : (Customer portfolio: around 10 partners from 3K to 20K of spend per month) - Client Management: Daily contact with the clients, monthly meetings. - SEA Management: Google Ads, Bing Ads, Facebook Ads, Linkedin Ads, Pinterest Ads, Search Ads 360, Amazon Seller Central. - Reporting: Provide report, create & implement a bespoke strategy according to the client KPIs. Used platforms: Google Ads, Google Analytics, Bing Ads, Search Ads 360, Facebook Business Manager, Pinterest Ads, Amazon Seller Central, Google Data Studio, Report Garden, Salesforce, SEMrush, Supermetrics, Google Tag Manager, Apple Search Ads.
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Sarenza.com
Mar 2018 – Aug 2018
Paris
Business Analyst Search
• Monitoring SEA Performance for Germany, Spain, Denmark, Switzerland FR & DE (more than 100K€ of spend per month) : - Management and optimization of Search (Google Ads + Bing Ads) and Shopping campaigns in 4 different countries for Sarenza (Spain, Switzerland, Germany, Denmark). - Supervising KPIs to achieve each country's weekly and monthly objectives - Coordination between the different interlocutors: SEA Agency (for France), internal Country Managers, Google, Bing and Search Ads 360 partner agents. - Daily analysis of SEA Campaigns (Brandname, Generic, DSA and Shopping campaigns) on every concerned country. - Propose and implement action plans to improve campaign performance.
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Les Grappes
Mar 2017 – Aug 2017
Paris
Traffic Manager
- Benchmarks and market research - SEO Optimisation - Creation and optimisation of new SEA campaigns - Sponsored Ads on Facebook Ads - Weekly and monthly KPI reporting - Creation and follow-up of emailing campaigns - Acquisition as "Sales Development Representative": lead generation to support the sales team Solicited platforms: Facebook Business Manager, Google Ads, Sellsy, Magento, Mailchimp, Wordpress.
Education
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Kedge Business School
Sep 2014 – Jun 2017
Master in Management
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