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Daniel Meboya Massamba

Corporate Communications Strategist

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Intro
Kampala, Uganda
Studied Media and Communication Management at University of Missouri, Kansas City - USA
Joined May 18, 2021
About
Daniel Massamba Meboya’s extensive experience in delivering communications strategies within various non—governmental organizations and UN played an important role in accelerating digital transformation. Holder of a Master’s degree in strategic communication and leadership, Mr Meboya has been working lead teams to discover breathrough leadership communication techniques for driving business value, influencing peers, managers, subordinates and other stakeholders. He has also learned how to use communication in order to handle specific challenges from delivering bad news to increasing team motivation. Last but not least, he communicates confidently in any environment, from spontaneous “elevator pitches” to high-stakes reports and proposals.
Experience
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The United Nations in Mali
Jul 2019 – Jan 2021
Mopti & Gao
Strategic Communication & Public Information Officer
The United Nations Peacekeeping Mission in Mali (MINUSMA) was deployed in Mali in July 2013 to help government fight rebellion led by terrorist armed groups. The illegal armed groups waged a large-scale disinformation campaign among the public opinion nationwide against the presence of the United Nations. As a result, the United Nations Peacekeeping Mission found it difficult to gain endorsement or acceptance from public opinion. In January 2014, I joined the organization. One of my priority tasks was to develop and implement effective communication and outreach strategies engaging local and religious traditional chiefs, civil society organizations including youth and women, mainstream media, etc. At the same time, I contributed to the development of an integrated storytelling plan, thinking strategically about the roles of marketing communications: public relations, web site, collateral, advertising, and social media. By December 2014, I wrote more than 200 success stories showing case the peacekeeping activities of the United Nations. Issues of perception are important in Mali, since intercultural conflicts invariably involve confusions and distortions between fact and perception, especially between the majority population and minorities that feel themselves insufficiently recognized and integrated in the social fabric. A year later after I joined, the United Nations Peacekeeping Mission was gaining strong acceptance among local populations. As a result, the Mission has now been able to implement its various resolutions as defined by the United Nations Security Council.
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The United Nations Human Settlements Programme - UN-HABITAT, Democratic Republic of Congo
Jun 2018 – Jul 2019
Goma, Democratic Republic of Congo
Team Leader, Communications and Safeguard Measures Office
I joined the United Nations Human Settlements Programme (UN-Habitat) in the Democratic Republic of the Congo at a critical moment when the donor community placed the agency under the ‘Performance Improvement Plan’ – PIP. More efforts were needed on implementation of the zero-tolerance policy on sexual exploitation and abuse, and fraud and corruption. Upon joining, I established a communication and staff engagement strategy to launch a campaign of zero tolerance for corruption and put such a campaign to good practical use. Six months later, confidence with donor community was quickly restored. As a result, more funds were secured to continue the implementation of land-use planning support to the government. Major achievements - Supervised overall strategic communications and outreach/public information efforts and activities to better explain the mandate of MINUSMA and reach key audiences and promoted overall key achievements of the Mission in image communications and multimedia technologies.
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The United Nations in Mali
Jan 2014 – May 2018
Gao Region, MALI
Strategic Communication & Public Information Officer
Major achievements Contributed to the drafting of the stabilization plan of Mali and implementation of the transitional roadmap, focusing on major population centres and lines of communication, protecting civilians, human rights monitoring, the creation of conditions for the provision of humanitarian assistance and the return of displaced persons, the extension of State authority and the preparation of free, inclusive and peaceful elections.
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World Vision International
Oct 2012 – Oct 2013
Juba, South Sudan
Manager, Public Relations & Communications
World Vision International had been operating in South Sudan for many years without a Communication Manager on board. Its success stories went untold as donor community was reluctant to commit themselves any further in humanitarian/emergency operations in the country. Upon my joining the organization, I quickly enhanced effectiveness of communications function by establishing accountability, facilitating creativity and the implementation of communication best practices and by providing ongoing leadership and insight to the Communications staff. Success stories were collected and stories drafted and regularly posted on the website and all the social media platforms of the organization. Annual reports and monthly reports of progress activities to donors were duly submitted. World Vision International had restored relations with its donors who began once more to plan and invest in the future of the organization. Other key achievement - Helped orchestrate three large contracts with new clients to produce a new series of multimedia innovative educational resource material aims to each core principles such as tolerance, co-operation and respect through the positive aspects of sport, and to mobilize young people in support of peacebuilding efforts/initiatives nationwide.
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The Nile Basin Initiative
Jul 2008 – Oct 2012
Entebbe, UGANDA
Regional Communication Specialist and Team Leader of the Social, Development & Communication Team
I was recruited with good qualifications, skills and experience that enables the Nile Basin Initiative realize great achievements on taking forward the River Nile Cooperative Framework Agreement by preparing and implementing a targeted communication plan, reaching out to Ministers in charge of Water Affairs in the Nile Basin Member States, Civil Society Organizations, Media and Members of Parliament. This effort resulted in the signing of the new treaty over the sharing of the waters of the River Nile. NOTE: The Nile Basin Initiative is an intergovernmental organization dedicated to equitable and sustainable management and development of the shared water resources of the Nile Basin. Member States include Burundi, DR Congo, Egypt, Ethiopia, Kenya, Rwanda, South Sudan, Sudan, Tanzania, and Uganda. Other achievement – Improved the communication at regional level (11 Member States of the Nile Basin Region) to foster stronger regional cooperation among the States of the region with a view to working together in the Nile River Basin for a win-win future.
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The Great Lakes Parliamentary Forum on Peace
Jul 2005 – Jun 2008
Nairobi, KENYA
Regional Programme Officer - Communications
I was recruited as Regional Program Officer – Communications to support and boost peace and security among Member States of the Great Lakes Region. With a pertinent communication experience and skills in conflict resolution and peace building, I successfully used my power of persuasion by pitching stories for C-level executives via phone and e-mail and placed them in major media outlets, such as TV5, Al-Jazeera, CNN, France 24, state-owned media and news agencies, such as Associated Press, Agence France Presse, China Xinua news, etc. I also used my ability to reach out key audiences in the Great Lakes Region as well as globally. As a trained journalist, I published stories in key print and online media. As a copywriter, my work has been used in e-mail peacekeeping magazines, online and offline advertisements, blogs, brochures, taglines, and Web sites.
Education
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University of Missouri, Kansas City - USA
Mar 1983 – Aug 1987
Master in Strategic Communication & Leadership, Media and Communication Management
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