Building relationships and mentoring others form the foundation upon which I have built my career. It is through forging strong relationships with customers, coworkers, and other stakeholders that I am able to navigate complex, sometimes bureaucratic and byzantine organizations, and bring about meaningful change.
As the Owner and Founder of Empowering Concepts I am able to build relationships with startups in the health and wellness, and personal care space. During my time in this role, I have built out a comprehensive strategy for branding, sales, and marketing, and have helped clients to realize first-year revenues of more than $25M. In my previous role with Plexus, I led the company’s largest training event, which was attended by more than 20K people and which inspired a 13% increase in sales.
Specialties
Strategic Planning | Team Leadership | Training & Development | Sales Strategy | Change Management
Coaching & Performance Management | Multichannel Marketing | Direct Sales | Business Launches | Branding
Experience
Young Living Essential Oils
Aug 2020 – Present
United States
Vice President of Marketing
Promoted into the vice president role after serving as an independent consultant for this billion- dollar legacy company. Responsible for all marketing efforts to expand brand recognition and increase U.S. revenue. Spearheaded and revised strategy and execution of U.S. marketing tactics to align with company growth goals. Realigned department for maximum impact. Lead a department of 35 employees in the following areas: product marketing, product launch, creative direction, content strategy, social marketing, digital marketing, marketing communications, automation and marketing communications.
