Debojyoti Pal, Freelance Digital Marketing | SEO | Social Media | PPC | Content Marketing Consultant | 10+ years experience | Worked with 100+ Clients

Sangbad Pratidin Digital

Oct 2018 – Aug 2020

Sr. Executive Digital Marketing Communication & Branding

1. Work on SEO strategy and execution with team 2. Website traffic analysis and strategy planning 3. Set up and manage Google Adwords, Facebook Campaign 4. Content marketing planning and execution 5. Social Media Marketing through Facebook, Twitter, Instagram 6. Link building opportunity creation and execution 7. Google Double Click Ad set up and campaign managing 8. Youtube content creation for video marketing 9. Quora content marketing and link building strategy 10. Online traffic increment and growth analysis 11. Identify trends and insights, and optimize spend and performance based on the insights. 12. Digital marketing event organizing and branding 13. Collaborate with agencies and other vendor partners 14. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 13. Writing SEO Optimizing Content

Capital Numbers

Feb 2016 – Sep 2018

Sr. Executive Digital Marketing Communication & Branding

1. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns 2. Design, build and maintain our social media presence 3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 4. Identify trends and insights, and optimize spend and performance based on the insights 5. Brainstorm new and creative growth strategies 6. Plan, execute, and measure experiments and conversion tests 7. Collaborate with internal teams to create landing pages and optimize user experience 8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 9. Instrument conversion points and optimize user funnels 10. Collaborate with agencies and other vendor partners 11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 12. Writing SEO optimized content and content marketing

InterGlobe Technology Quotient

Aug 2012 – Aug 2015

Sr. Executive Marketing Communication & Branding

1. Managing total online as well as offline media communication, press release and advertisement 2. Co-coordinating inhouse communication and content management by quarterly newsletter inside the organisation. 3. Works with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand 4. Executes ATL & BTL plans to deliver the required value proposition. 5. Arrange and monitor cost effective distribution of all marketing collaterals (Brochure,Banner, Poster etc.). Maintain and document brand performance, competitive activities and develop ideas for strengthening the brand. 6. Obtains market intelligence data and feedback and analyses them to track performance and perception of the brand in comparison with its competitors. 7. Managing Google Analytics and monitoring the traffic on website. 8. Collates data on consumer feedback as required by the Brand Team and analyses them. 9. Managing Travel Education business. 10. Analyses competitor information from markets and other sources. 11. Negotiates with printers and other BTL suppliers. 12. Social Media marketing through Facebook, Linkedin, Twitter, Youtube etc. and online publicity like blogging and micro- blogging. 13. Extensive work on Search Engine Optimization, backlink building, article writing, directory submission for better traffic to increase pagerank. 14. Creating and managing online PPC campaign on Facebook, Google and Linkedin for lead generation 15. Website Content management and daily update 16. Vendor management and Marketing Operation management. 17. Writing SEO optimized content and content marketing

Apeejay Surrendra Group

Apr 2010 – Apr 2012

Executive Corporate Communication, Branding

1. Works with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand. 2. Executes ATL & BTL plans to deliver the required value proposition. 3. Monitoring the visual merchandise design and inside, outside branding of the retail outlets. 4. Analyses retail store audit reports as per requirement of Brand Team. 5. Obtains market intelligence data and feedback and analyses them to track performance and perception of the brand in comparison with its competitors. 6. Updates and maintains Brand and Competitors Guard Book and tracks all Commercials and advertisements. 7. Collates data on consumer feedback as required by the Brand Team and analyses them. 8. Maintains and updates vendor database of suppliers for BTL materials. 9. Analyses competitor information from markets and other sources. 10. Negotiates with printers and other BTL suppliers. 11. Managing Social media activities, and monitoring PPC campaign and website content management.. 12. Co-ordination with the PR agency for press release, advertorials. 13. Writing SEO optimized content and content marketing

Enigma Advertising Pvt. Ltd

Apr 2007 – Apr 2008

Kolkata

Copywriter cum Client servicing

1 Attending or holding meetings with account executives, at which time the client's requirements and core messages are discussed. 2 Gaining a deep understanding of the the product, target audience and competitor activities in the market. 3 Exploring different ideas and concepts for both the visual and verbal elements in union with the creative team. 4 Preparing drafts of different initial options for the creative director. They may either be rejected or developed into workable concepts. 5 Once a few options have been finalized by the team, preparing them in the form of a story board to be presented to the client. 6 May play a role in coordinating the production phase; booking and liaising with designers illustrators, printers, photographers and production companies. 7 Planning BTL activities and co-coordinating with the team. 8 Managing sponsorship for various events and activities.

Debojyoti Pal

Freelance Digital Marketing | SEO | Social Media | PPC | Content Marketing Consultant | 10+ years experience | Worked with 100+ Clients

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