Delia Pulcher

About

I create fertile context able to generate relevant business data. I am an experienced data scientist with a sweet tooth for creative ways of going into the heart of numbers and choosing the best approach for continuity and growth. I enjoy artistry in researching and designing data, but at the end of the day, I always go for the ultimate impact in terms of efficiency and data sustainability. I identify problems by asking the right questions and I make people find a common language, even if they belong to different professional lanes. Numbers always tell a story. It is my passion to find that story by deep diving into the human cognition, psychology and behavior in order to successfully manage to convert data into clear actionable answers and solutions that all parties concerned can process and implement in the final result. And I do it with joy, enthusiasm and wits.

Experience

For the joy of it - Non Profit Organisation

Mar 2019 – Present

Bucharest

Founder and President

The cultural organization “For the joy of it” aims to conceptualize, produce and promote artistic and cultural projects, accompanied by the quantitative study of the artistic phenomena. The purpose of the organization is to carry out projects which promote contemporary Romanian artists in an interdisciplinary form. The team “For the joy of it” brings together professional skills from data mining, communication, scenography, music, visual arts. In parallel with the creation of cultural and art projects, for the joy of it, it aims at quantitative and qualitative research for each project. The organization distinguishes itself from other existing organizations on the Romanian art market by its approach that brings a consistent infusion of sociological and statistical exploration tools for art projects. The aim of this approach is to facilitate the integration of artists and their projects into the contemporary social landscape by building a link between the three crucial elements in the effort “For the joy of it”: artists, art events, and the public.

Gram Games

May 2016 – Sep 2016

London/Instanbul

Head of Insights

I created the infrastructure for a business intelligence department for the fast growing startup Turkish Gram Games that was expanding with offices in London. Worked with the all the departments to define the metadata to be recorded in the data warehouse, implemented an A/B test methodology, created new KPIs reports to support the business decisions and selected candidates to hire in the business department.

King

Jan 2014 – Jan 2016

Bucharest

Lead Data Scientist

Give me a game and I can break it down to its most sensitive data, crunch them and then tell you its strong points and innovation opportunities. And – this is even more important – its weak points. This is how my days looked like at KING. Alphabetty, a product of the game studio in Bucharest for example: https://apps.facebook.com/ alphabettysaga/ was supported by a BI team of two data scientists: I was the veteran one. I was a central part of everything from letter probability distribution, to content optimization (release process, level progression, data supported level design, new level features), monetisation, retention, return, churn, purchase funnels, install funnels, virality, engagement, cross platform sync (canvas, mobile), cross network benchmarking, competitor analysis. I worked on two network projects: one about the impact of new game launches, and the other on game sessions in order to understand the commonalities and differences between big titles like Candy Crush, Farm Heroes and smaller KING games. I have done all this by translating business needs to tech requirements, I have designed and analysed ABtests both systematically and on an one-off basis. I have worked with development teams to make sure everything was correctly implemented and tracked. I have been a pro-active owner of the entire data chain for the game. I have developed analysis strategies and performed analysis of complex scenarios, using R and also Excel. I have written complex SQL queries (Hive, Hue, Exasol) to analyse our databases with 300+ million players, within Hadoop framework. I have designed clear and unambiguous ways of communicating, visualizing the results of my analysis and created automated reports using Qlikview, RShiny Dashboards.

SDL Language Weaver

Jun 2011 – Dec 2013

Cluj napoca

Data analyst

I worked as the only data analyst linking the development team and the linguists team in charge of collecting, creating and improving data for the training of the statistical machine translation engines. The main project was the development of an automated system that outsourced linguistic jobs (Postediting, MT Quality Control, Translation Productivity Tests) to thousands of external collaborators. My contribution consisted in designing production management templates to help our internal people manage new projects with little online implementation and helped our developers to minimize the risk of implementing untested features. I helped minimizing cost and effort of human quality control by modelling data into indicators that measure the quality of the work done by external associates. I managed setup experimental projects, I performed statistical analysis using SQLite and VBA and Excel, and I created infographics. For half an year, I taught a weekly complex internal course in basic statistics and Excel to my linguist colleagues.

SmarTech

Nov 2008 – Jun 2011

Cluj napoca

Statistician

I worked in a team of 5 statisticians for a business consultancy company in the FMCG industry. We performed market segmentation based on consumer needs in 26 countries for Phillip Morris and 2 market segmentations for Nestle (a nutrition segmentation in Germany and mother segmentation for baby products in Switzerland). I used SPSS, R, Excel and Quanvert to apply our in-house segmentation method and performed several statistical modelling for generating insights to support our clients’ strategic marketing planning. I shadowed a senior executive in presenting some of these segmentation results in an interactive workshop to the marketing team at the client’s headquarters.

Orpheus Capitals

Jan 2008 – Nov 2008

Cluj napoca

Statistician

• Quantitative research on global and Romanian assets; • Construction of indices; • Market neutral and intermarket strategies; • Time cycles research, statistical analysis

Education

BABEŞ-BOLYAI UNIVERSITY Cluj napoca, Romania

Oct 2007 – Aug 2008

Master's in Econometrics and Applied Statistics, Econometrics and Applied Statistics

Faculty of Mathematics and Computer Science - Cluj-Napoca, Romania

Oct 2003 – Aug 2007

Bachelor's in Mathematics, Mathematics

Skills

Languages