Desiree Della, Copywriter, Content Creator, and Social Media Manager

About

Dynamic and results-driven copywriter and content creator with 3+ years of experience crafting compelling and engaging content for various audiences and channels. Proven track record of developing high-quality copy and content to increase brand awareness and drive conversions. Exceptional ability to create persuasive and educative copy and content that resonates with target audiences.

Experience

Self-employed

Mar 2019 – Present

Indonesia

YouTube Content Creator and Live Streamer

- Organizing video-making process: researched topics, wrote scripts, set up equipment - Recording and editing gaming-related video content - with a total of 16.000+ subscribers and 700.000+ views - Optimizing videos thoroughly namely writing appropriate titles and descriptions, designing thumbnails, providing captions, creating playlists - Designing and executing video stream content with an average of 15 streams per month - Building and maintaining a social media presence on other platforms such as Instagram - Generating income with affiliate partners, specifically endorsed by a video game developer, an e-sport team, and a gaming store

Eden Creative Network

Apr 2021 – May 2023

Indonesia

Content Writer and Planner

- Creating and curating content for a total of 14 brands' social media with 60+ content produced each month: BAYER Indonesia (CDR, Redoxon, Saridon, Canesten, Canesfresh, etc), Telkomsel, ACUVUE Indonesia, Greenfields, etc - Providing copywriting needs for brands besides social media content namely campaigns, on-site events, blog posts, ads, newsletters, websites, mobile apps, video storyboards, infographics, and motions - Partnering with graphic designers to create concept stories and ensure that images are attractive and consistent with each brand

Mimpi Sleep

Apr 2020 – Apr 2021

Indonesia

Social and Communications Manager

- Created and curated content for social media platforms with 70+ content produced each month - Provided copywriting needs for the brand besides social media content namely campaigns, blog posts, ads, newsletters, websites, email marketing, and products description - Partnered with the graphic designer to concept stories and ensure that images are attractive and consistent with the brand - Published blog content that attracted 1000+ monthly visitors - Developed content marketing strategy plans and content calendars - Monitored and responded to social media comments and messages in a timely manner - Ran the company's social media accounts such as Instagram, Facebook, YouTube, etc, and achieved a significant increase in user engagement - Submitted a social media report each month - to the general manager to be evaluated - Created automated email campaigns sent to segments of 25.000+ people - Developed campaigns to promote the ongoing promotion or new products - Searched for and contacted potential KOLs on different platforms to build powerful campaigns

Education

Universitas Pendidikan Indonesia

Sep 2015 – Oct 2019

Bachelor, English Language and Literature

Desiree Della

Copywriter, Content Creator, and Social Media Manager

Skills

Languages