Diego Guzmán, Digital Marketer

About

I'm a Digital Marketing Specialist & Project Manager with 8 years of experience.

Experience

Rockin

Dec 2023 – Present

Madrid, Community of Madrid, Spain

Performance Media Strategist

As a Pais Media Strategist, I focused on optimizing the performance of social and search campaigns while serving as the single point of contact (SPOC) for my clients. I also advised on the design of customer journeys and funnels and managed key projects, such as the creation of new websites for a B2B client. • Managed successfully a portfolio of clients with an annual ad spend of $400K+ in Spanish market. Ensuring optimal allocation across channels, including social and search platforms, to maximize ROAS. • Increased the historical leads per month by 220% for a B2B company by optimizing their search campaigns. • Led the end-to-end management of key projects, including the development and launch of a new website for a B2B client. • Provided strategic advisory on the design and optimization of customer journeys and sales funnels, aimed at enhancing user experience and driving conversions. • Conducted audits of new clients digital presence, covering website functionality, social media activity, SEO, and digital advertising performance.

Accenture

Aug 2022 – Nov 2023

Costa Rica

Marketing Manager

As a Marketing Manager, I was in charge of launching a complex omni-channel program in the pharmaceutical industry across 3 Latam countries. We used client network tools to drive awareness and consideration of key star products. • Led E2E omni-channel digital campaigns across 3 countries, collaborating with regional teams to co-create omni-channel strategies. (e.g., Mexico, Peru, Colombia, CA&C). • Provided analytics from the production perspective to analyze turnaround times, delays, volume, speed to market, content reuse, and performance. • Engaged with key stakeholders of the global program, to align business processes and operating practices with strategic goals.

Publicis Groupe

Apr 2021 – Sep 2023

Costa Rica

Paid Media Specialist

As a Paid Media Specialist, I was in charge of analyzing consumer trends and insights, to shape campaign strategies and optimize budgets for digital campaigns. I also contributed to quarterly brand decks, reporting on the results for 8+ brands, while managing media budgets to ensure accurate delivery. • Collaborated in the $38M annual strategy for recognized CPG company in the US. • Collaborated with internal agencies to ensure seamless coordination across projects. • Generated detailed performance reports to provide actionable insights for stakeholders, enabling data-driven decision-making. • Optimized media budgets allocations in digital campaign to maximize the return on investment (ROI).

Education

CXL Institute

Jan 2024 – Oct 2024

Growth Marketing

EAE Business School

Feb 2022 – Jul 2023

Master in Digital Marketing

Diego Guzmán

Digital Marketer

Skills

Languages