Donna Miniely

I distill great ideas and research into clear, persuasive emails, articles and web copy.

Intro

Saskatchewan, Canada

Lead Writer/ Editor at Exquisite Writing Partners

Studied Specialization Certificates in SEO and UX copywriting, white papers, case studies, web content audits at American Writers and Artists Institute

Studied Distributed Learning at Royal Roads University

Writing & Editing

Joined April 11, 2021

Skills

Languages

English

Native or Bilingual

French

Native or Bilingual

Spanish

Intermediate

About

Who am I? I’m a writer and marketing consultant trained and certified by American Writers and Artists Institute (AWAI), an industry-recognized leader in training copywriters. What do I do? I help small business owners communicate their ideas to their customers and prospects on the web and in print to increase their sales. I write web pages, landing pages, emails, white papers, case studies, articles, and more. I also edit webpages, proposals, books and reports. Why use my services? You have a lot to do with running your business and there probably aren’t enough hours in the day to tend to your business and market it as well. Would a writing partner be helpful? I can convert the ideas racing around your head into powerful written messages that will speak directly to your prospects and customers. I help you plan an effective communication strategy and then produce the tools you need. Connect with me to find out more about my writing services and how I can help you achieve your business goals.

Experience

Exquisite Writing Partners

Jan 2017 – Present

Saskatchewan

Lead Writer/ Editor

Passionate about clear communication, I produce and revise written materials for clients from effective emails and business letters to persuasive business cases, business-to-business (B2B) white papers, reports, business case studies (customer experience stories), web content, video scripts, and travel-based articles. Drawing on my expertise in the area of instructional design, I design training manuals and web training courses, starting from initial needs assessments to final evaluation tools. I have been certified by the American Writers and Artists Institute (AWAI) as a specialist in SEO Copywriting, B2B Case Studies and White Papers, Email Writing, and Web Content Audits.

Federal Government of Canada

Apr 2002 – Jun 2016

Regina, SK

Learning Consultant

Education

American Writers and Artists Institute

Jan 2019 – Apr 2021

Copywriting, Specialization Certificates in SEO and UX copywriting, white papers, case studies, web content audits

Royal Roads University

Jan 2002 – Mar 2005

Master of Arts, Distributed Learning