Dorisa Isabel Giral Arciniega

About

Specialist in Marketing, Sales and Customer Service strategies, with teaching experience. Master in Marketing Management and Commercial Management (UPC), Digital Marketing and Electronic Commerce (UNIR). Experience in Peruvian and multinational companies in the Market Research, Cosmetics, Technology, Publishing and Insurance lines, carrying out planning, implementation and execution. Analytical, innovative and results-oriented.

Experience

Diga Marketing

Aug 2016 – Apr 2021

Lima, Perú

Free lance consultant.

Personal entrepreneurship. Marketing, sales and customer service consulting. Advice on marketing and digital strategy. Creation, implementation and control of marketing plans, campaigns and e-commerce. -Elaboration of a value offer for e-commerce for positioning and sales of the nursery enterprise with decorative terrariums. Identification, selection of SEM / SEO strategies, calculation and monitoring of KPIs with digital tools such as impressions, CPC and conversions. -Planning and management of content creation in digital social media. -Consulting to improve business processes, increase sales and loyalty through a mystery shopper, situational diagnosis of the user experience (UX) and training for customer service personnel for a chain of Spa and aesthetic treatments.

BELCORP CORPORATION-INVERA

Jun 2012 – Jan 2016

Lima, Perú

Head of Marketing and Sales

Regional market research company of the Belcorp corporation, based in Peru and Colombia. 80 collaborators. Belcorp is dedicated to the production and commercialization of cosmetic and personal care products, present in 15 countries, with an annual turnover of US $ 1,900MM and 8,000 employees. Strategic planning, budget and execution, events, Branding, Neuromarketing, Design thinking, Endomarketing, reporting to the Regional Directorate. A person in charge at the callcenter.  Increase in prospecting leads by 25%, developing the brand image, innovating with digital tools, loyalty events and implementing the call center channel.  Obtained 409% ROI and increased brand awareness by 2% in 3 ½ years, by leading the strategic communication plan and high-impact content published in the media, and optimizing marketing resources by 46%.  10% increase in the rating of the internal engagement survey, when applying endomarketing

AOC PERÚ

Aug 2010 – Apr 2011

Marketing Manager

Transnational company that markets High Definition (HD) displays and accessories. Brand of the Chinese group Top Victory Electronics with 9 years in Peru and Latin America. Annual turnover of US $ 28MM in Peru. Responsible for the Project of creation of the marketing plan of Peru, implementation of the branding agreement with the Alianza Lima soccer club and execution of events. Report to the manager of the southern region in Chile and to the commercial management of Peru. An assistant in charge.  Increase in market share to 17% and brand awareness in 3% in the last quarter of 2010, by implementing the branding agreement with Alianza Lima soccer club, carrying out PDV activations, intensifying PR, promoting retail display, training distributors and venturing into advertising panels at Christmas.

XEROX DEL PERÚ

Jun 2007 – Jan 2010

Lima, Perú

PSG Sales Specialist (Production System Group Specialist)

Branch of the transnational Xerox Corporation, manufacturer and provider of hardware and software solutions for the production of documents with digital printing. Annual turnover USD 30MM in Peru. Consultative sales specialist for the corporate sector such as banking and education.  Anticipated reach of the annual sales goal at 100% (USD 485M), the 6th month after joining the company.  272% overcompliance with the quarterly goal, closing two businesses in the education and banking sectors simultaneously.  400% increase in the potential of the business with a bank, taking it from a solution valued at USD 172M to 1MM; by consulting, cross-selling and highlighting international success stories.

Education

UNIR, University of La Rioja Spain based in Mexico

Master, Digital Marketing and Electronic Commerce

San Ignacio de Loyola University

Apr 2014 – Nov 2019

Bachelor, Marketing

Postgraduate School UPC and EOI Spain

Apr 2009 – Apr 2010

Master , Marketing Management and Commercial Management

Dorisa Isabel Giral Arciniega

Skills