An international digital content strategist and a French copywriter with 10 years of experience. When required, I can put on my hat as a general webmarketing and seo consultant.
Elaborating strategies, managing teams and creating material for innovative companies, I combine creativity and analytics to make sure their message doesn't get drowned into the worldwide digital ocean or sacrificed on the altar of short attention span. A mysterious legend says that I saved a company from bankruptcy by improving their traffic by 460%. This might be true.
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A few things I do for my clients:
-Business-Focused Content
-Extensive Content Research
- French copywriting
-I’ll source images, videos, even audio files, etc.
- SEO Strategy
- SEO keyword research
-Internal linking
- External linking
- Brand Positionning
- Brand foundation
- Tone of voice
- Content & Web marketing Team management
- Translation management & Editing
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A few things my clients say about my work:
- "More importantly, I was seeking someone who would naturally appropriate the project and end client's objectives. Someone who would work on the project as if it was their own business success at stake. Emmanuel has provided this and more. He is not someone I consider a hired-hand but someone I consider a business partner helping me guide the project to success." (Kase Dean, webmarketer, UK)
- "We’ve been working with Emmanuel for some years to our entire satisfaction. He is very very well organized, he also writes very well in French (even medical texts although he is not a doctor because he prepares himself seriously). You can add to this that he speaks English and understand German and that he used to work for Google so he knows SEO well."
"After years of working with unserious and not competent IT people (and very often more expensive than him), it is kind of miracle to find someone like him."
(Dr Stephane de Buren, CEO)
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Experience
Freelancer
Jan 2011 – Present
French Marketing copywriter
Various agencies:
• Living Stone - a Belgian B2B marketing agency
I write ads, campaigns, website content and success stories for major companies in the tech and healthcare industries.
• Transperfect - a localization and multicultural marketing company
I localized, created and reviewed marketing content for some major fashion, lifestyle and hotel brands. I made sure there were no transcultural issues when a campaign got exported to France or a European French-speaking country.
Freelancer
Jan 2011 – Present
Digital content strategist
I create content strategies and manage SEO for various clients and agencies internationally, from small startups to multinational companies.
DeBuren Group
Jan 2018 – Nov 2020
Miami
Head of digital strategy
DeBuren Group is a US patient advocacy and health advisory company based in Miami.
I run the digital marketing strategy, recruited and managed the content, seo, marketing and dev teams.
Novacorpus International Healthcare
Jan 2014 – Aug 2020
Geneva
Head of content & SEO
Novacorpus is a medical tourism company based in Geneva. I run their online content, SEO, SEM & social media strategies in French, English and German, managed and recruited the digital team.
World Coalition against the Death Penalty
Jan 2017 – Dec 2018
Paris
Online editor-in-chief
I was the online editor-in-chief for this international NGO, working in 7 languages.
I worked on several global campaigns, like the campaign in favour of the Second Optional Protocol to the International Covenant on Civil and Political Rights, collaborating with the United Nations and various international organizations.