Fahhad Mustafa, Digital Marketing Manager | Performance markteting manager

About

Hi there, I am a digital marketing professional with over 6 years of experience in developing and executing effective marketing strategies. My skills include B2B and B2C marketing, social media marketing, Facebook and Instagram advertising, eCommerce ads, and Google Ads PPC campaigns. I am also skilled in medium and short-form copywriting, as well as photography and videography. I have experience leading a team of 10 people while managing the marketing efforts of over 20 brands simultaneously. Some of my career highlights include, • Launching an advertising campaign for a rehabilitation clinic that generated 840 calls in two weeks, • I have managed a successful Google Ads campaign for pest control clients, resulting in a consistent cost per conversion of $35 which is significantly lower than the industry average of $90 and a conversion rate of 10% • Generating 800 high-quality leads for a real estate project within 20 days with a minimal budget • Launching an app install campaign for a food delivery app that resulted in 1000 installs in 10 days. I have also successfully established a photography business that gained 55.7k followers on Instagram in 4 years, and currently provides services all over Pakistan and in Dubai. In addition, I am always looking for new challenges and opportunities to grow my skills and contribute to the success of my clients. If you're looking for a digital marketing professional with a proven track record of success, please don't hesitate to reach out. I would love to connect and discuss how we can work together to achieve your marketing goals.

Experience

GrowthBound Marketing

Aug 2022 – Present

United States of America

Marketing Manager

Growtbound Marketing is marketing company based in USA that drives qualified leads to pest control business and helps them efficiently increase your annual revenue. 1. Manage successful Google Ads campaign for pest control clients, resulting in a consistent cost per conversion of $35, significantly lower than industry average of $90, through comprehensive keyword research and continuous optimization including bid adjustments 2. Execute email marketing campaigns using Mailchimp and Lemlist to increase website traffic and conversions 3. Create and implemented top-of-funnel and bottom-of-funnel B2B Facebook Ads campaigns to generate consistent, high quality leads 4. Utilize WordPress and Elementor to design and update company website, including custom CSS modifications to enhance user experience 5. Apply AI to write highly converting copy for various digital marketing channels 6. Leverage tools such as Jasper, Midjourney, and Chat GPT to generate ideas for landing pages, campaigns, blog articles, and ad creatives 7. Conduct keyword research and implemented backlinking strategies such as guest posting and press releases to improve website's SEO 8. Work with clients to understand business needs and recommended digital marketing strategies to meet objectives 9. Generate regular reports using Google Analytics and Facebook Ad insights to track campaign performance and identify areas for optimization 10. Develop wireframes and prototypes with Adobe XD and MIRO to visualize and test new website features and designs for conversion rate 11. Effectively managed teams tasks and did project management using project management tool trello.

Zones, LLC

Jun 2021 – Nov 2022

Islamabad

PPM Brand Champion

As a Brand Champion at ZONES Inc, I worked with partners such as Lenovo, Oracle, Nutanix, and Cradlepoint. My experience as a Brand Champion has allowed me to develop a deep understanding of partner products and programs, as well as the ability to drive revenue growth through effective sales strategies and collaboration with internal and external stakeholders. Some of my key achievements in this role include: • Developing and maintaining expertise in partner products, programs, and policies to enable the sales team to drive revenue growth and achieve sales goals. • Proactively driving top-line revenue through sales enablement and collaboration with Zones Inside and Field Sales teams. • Managing progression on pipeline, deal registration, and open quotes with a primary focus on bringing opportunities to close. • Participating in the development of marketing programs and strategies to promote partner products and services. • Acting as the main point of contact for all internal sales questions pertaining to partner products and programs. • Promoting and selling the joint value proposition of Zones and partner products and services. • Conducting training sessions, both in-person and online, to educate sales teams and support departments on partner products, processes, and programs. • Implementing sales strategies such as sales training, co-marketing campaigns, deal registration, channel marketing, product demos, lead generation using Terminus and LinkedIn to help grow revenue for partners such as Lenovo, Oracle, Nutanix, and Cradlepoint. • Utilized CRM tools such as Microsoft Dynamics and Power BI to keep track of inventory, manage product SKUs, update/override pricing, track and report open and closed opportunities, and align partner representatives with sales leadership.

HA Technologies (Private) Limited

Oct 2020 – May 2021

Islamabad

Digital Marketing Executive

My responsibilities at HA technologies included, 1. Manage a team of 10 people to get work done efficiently on a daily basis. 2. Meet and interact with clients to identify their needs and address their requests to market the projects in an optimal way. 3. Develop and implement strategies to market and advertise 16 prominent real estate projects and other projects on Facebook, Instagram and Linkedin. 4. Develop a content strategy and oversee all aspects of the digital marketing department including social media marketing, Advertising and PPC, of 20 brands. 5. Strategized and implemented community management and facebook growth hacking of ecommerce brands. 6. Develop and monitor campaign budgets. 7. Generate high quality leads for all projects. 8. Prepare accurate reports on the marketing campaign’s overall performance. 9. Identify the latest trends and technologies affecting our industry. 10. Evaluate important metrics that affect our website traffic, product performance, and target audience. 11. Develop client proposals and conduct social media audits of potential clients to attract new projects. 12. Work with the team to brainstorm new and innovative growth strategies. 13. Developed marketing campaigns and wrote compelling ad copies to ensure that the message is conveyed effectively. 14. Oversee and manage all contests, giveaways, and other digital projects.

Spartacus Management Group

Jan 2020 – Nov 2020

Remote

Digital Marketing Specialist

Spartacus management group is a management consulting firm located in San Francisco. Currently, it is managing the digital marketing of 7 USA based healthcare brands. My efforts so far have resulted in getting the brand’s name in front of 3M eyeballs all the while spending only 31% of the total budget. As a Digital marketing specialist, my responsibilities include 1. Building high converting landing pages and managing the influencer marketing campaign for the company. 2. Monitoring the performance of social media campaigns and optimizing them 3. Executing proven link building SEO strategies 4. Keyword research 5. Promotion of power pages using highly effective methods 6. Competitor analysis 7. Devising effective strategies for social media campaigns to generate maximum sales 8. Grew community of the healthcare brands on Facebook and Instagram to build brand awareness 9. Managed pinterest marketing to drive traffic to websites 10. Ran facebook campaigns to ensure drastic sales of ecommerce platforms. 11. Drove traffic to websites using infographic marketing

Education

Bahria University Islamabad

Feb 2021 – Feb 2023

Masters in Business Administration, Marketing

Fahhad Mustafa

Digital Marketing Manager | Performance markteting manager

Skills

Languages