Fiki Rottriana, Marketing 360° | Growth | SaaS | B2B

RevComm Inc.

Jun 2021 – Present

Japan

Head of Marketing & Growth

Create an umbrella plan for B2B integrated marketing both online and offline. • Performance: Develop a strategic integrated campaigns for Google ads (SEM & GDN), Meta ads, Linkedin ads, SEO. • ABM: Develop alignment marketing and sales to create account-based opportunities. • Activation: Webinars and co-webinars, hybrid events, and sponsorship. Accomplishment: Contribute to achieving 1,000 Indonesian SaaS users within 1 year.

MTI

Aug 2015 – Sep 2022

Indonesia

E-Commerce Head | Co-founder (EXIT)

Develop an e-commerce business from zero sketches to established, exit in 2022 acquired by Motion Asia Pacific. • Drive growth and be responsible for P&L. • Develop ABM and implement a target account strategy to support account-based selling for B2B customers and re-sellers. Accomplishment: Reached ROI within 3 years, and initiated expansion to Australia in 2018.

Tractivo

Feb 2018 – Jan 2021

Indonesia

Founder

Tractivo is a SaaS that focuses to provide monitoring systems with IoT technology for heavy equipment and off-highway fleets. • Create a vision for valuable Customers and Partners. • Ensure that the business roadmap is in alignment with Social impact and Business as well • Build & Lead the first layer Team • Pilot the fund-raising and managing finances

Tolaram Group

Dec 2014 – Jun 2015

Indonesia

Marketing Manager

B2C and B2B marketing for P2P Lending: www.tunaiku.com • Evaluate customer research, market conditions, and competitor data. • Track, report, and analyze website analytics and SEM (Google Ads) initiatives and campaigns • Monitor and evaluate brand on offline and online performance, identify best practices and develop recommendations.

Fiki Rottriana

Marketing 360° | Growth | SaaS | B2B

Skills

Languages