Gabriela Muresan, Marketing & Social Media Manager

About

Marketing professional with proven experience in content and social media management for an online health magazine, but also for different marketing agencies all over the world. Strong expertise in SEO, content marketing, digital marketing and social media.

Experience

FlavorWiki

Feb 2020 – Present

Remote

Marketing & Social Media Manager

- Deliberate planning, strategy and goal setting - Development of brand awareness and online reputation - Content management (including website)SEO and generation of traffic - Cultivation of leads and sales + analyze the key metrics - Administrate the creation and publishing of relevant, original, highquality content (for all channels and ads)Identify and improve organizational development aspects that would improve content - Create a regular publishing schedule and promote content through social advertising - Leverage the right tools to manage the content - Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns - Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing) - Manage or oversee all social advertising campaigns

Fidelcrest

Jan 2020 – Present

Remote

Marketing & Social Media Manager

- Front-end and social media management (development, design and updates) - Editor / copy-writing / blogging - Digital Marketing, Advertising and Sales material production - Mailchimp management - SEO and SEM - Business development and decision-making with the Management team - Manage and coordinate all digital marketing activities - Support the goals set in the marketing plan - Work close with the sales team - Translate the company’s objectives into marketing strategies - Share qualitative content on different social media channels - Monitor and improve (if needed) company’s online reputation.

Untitled Marketing Studio

Feb 2018 – Present

Cluj-Napoca

Social Media & Event Manager

Organize marketing events and manage a marketing community - Conduct market research and analyze consumer rating reports/ questionnaires - Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.) - Update spreadsheets, databases and inventories with statistical, financial and non-financial information - Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) - Prepare and deliver promotional presentations - Compose and post online content to social media accounts

UpWork

Oct 2017 – Present

Remote

Digital Marketing Specialist

- Manage and coordinate all digital marketing activities that came from clients all over the world (Australia, USA, Canada) - Support the goals set in the marketing plan - Work close with the sales team- - Share qualitative content on different social media channels- - Monitor and improve (if needed) company’s online reputation - Create, send and answer email campaigns - Conducting market research to find answers about consumer requirements, habits and trends - Brainstorming and developing ideas for creative marketing campaigns - Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) - Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

PureHealth

May 2019 – May 2020

Romania

Content & Social Media Manager

- Deliberate planning, strategy and goal setting - Development of brand awareness and online reputation - Content management (including website)SEO and generation of traffic - Cultivation of leads and sales + analyze the key metrics - Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)Identify and improve organizational development aspects that would improve content - Create a regular publishing schedule and promote content through social advertising - Leverage the right tools to manage the content - Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns - Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing) - Manage or oversee all social advertising campaigns - Visual Design and Web Development Strategy - Compile reports for management showing results.

Careers in White

Apr 2019 – Jun 2019

Romania

Digital Marketing Coordinator

Manage and coordinate all digital marketing activities - Support the goals set in the marketing plan - Work closely with the sales team - Translate the company’s objectives into marketing strategies - Share qualitative content on different social media channels - Monitor and improve (if needed) the company’s online reputation - Create, send and answer email campaigns - Conducting market research to find answers about consumer requirements, habits, and trends - Brainstorming and developing ideas for creative marketing campaigns - Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.) - Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Education

Babes-Bolyai University

Oct 2017 – May 2020

Bachelor, Marketing & PR

Gabriela Muresan

Marketing & Social Media Manager

Skills

Languages