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Gabriella Maciel Santos

Head of Marketing

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Intro
Brazil
Marketing & Advertising
Joined January 2, 2025

Skills

Languages

Portuguese
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Native or Bilingual
English
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Fluent
Spanish
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Advanced
About
Results-Driven Marketing Leader Specializing in Strategic Affiliate Marketing and Data-Driven Decision Making for Growth in Diverse Markets.
Experience
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HelloSafe CA
Mar 2021 – Dec 2023
Canada
Country Manager
Developed and executed tailored affiliate marketing strategies that maximized growth and enhanced market presence in Brazil and Portugal. Identified, recruited, and maintained strong relationships with key affiliate partners, ensuring alignment with corporate objectives and brand integrity. Conducted in-depth analysis of market trends, competitive dynamics, and affiliate performance metrics to inform strategic decisions and optimize campaign effectiveness. Collaborated with cross-functional teams, including marketing, sales, and product development, to ensure cohesive execution of affiliate strategies and promotional initiatives. Drove localized marketing initiatives aimed at increasing brand awareness and engagement among target audiences in both markets. Managed budgets effectively, ensuring optimal resource allocation to achieve desired outcomes and maximize ROI from affiliate programs. Led, mentored, and developed a high-performing local team to successfully execute the affiliate marketing strategy and meet business objectives. Reported directly to executive leadership on performance metrics, insights, and necessary strategy adjustments to enhance overall effectiveness. Core Competencies: Strong leadership and team management capabilities In-depth knowledge of affiliate marketing strategies and best practices Excellent negotiation and relationship-building skills Proficient in data analysis and performance tracking tools