gautam basak, Digital Marketing | Searcg Engine Marketing | Pay Per Click | Paid Campaign | Social Media Marketing | Programmatic Ads | AdRoll | Taboola

About

Digital marketing Certified Professional with expertise in Paid Media Campaigns. Experienced in Search Engine Marketing and having Years of experience in creative PPC and SEM of promotional campaigns and creative Online Marketing Management.

Experience

Lyca Digital Pvt. Ltd. (A Lyca Group Of Company)

Mar 2019 – Present

Bangalore, India

Digital Marketing Specialist

Paragon Digital Services - A Dentsu Aegis Network Company

Jan 2017 – Mar 2019

Chennai, India

Search Engine Marketing - Lead

Responsible for Managing pay-per-click (PPC) accounts on Google, Bing & Social Media Marketing and provide necessary recommendations to client to drive their business goals. • Managing all PPC campaigns to perform well. • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Work directly with the paid search team, providing support in their efforts through analytical reporting and insights. • Do strategic planning to improve the ROI • Implement all the strategies directly in the search engine • Optimize the campaigns to increase ROI/Revenue • Achieve advertiser's goal on a consistent basis • Perform ongoing paid keyword discovery, expansion and optimization. • Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. • Produce daily/weekly/monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth. • Optimize Ad copy and landing pages for paid search engine marketing campaigns. • A/B Test ad copy, landing pages, and bidding strategies • Managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals.

Genpact

Jan 2008 – Feb 2019

Bangalore, India

Assistant Manager- Digital Media Planner & Operations

PPC Campaigns (GOOGLE Ads, FACEBOOK Ads, LinkeIn Ads) 1. Keyword Research for paid campaigns in GOOGLE 2. Creating, Running and Measuring Paid Campaigns 3. Writing Effective Ad Copies 4. Conversion Trackings 5. Consistently generated positive ROI for clients in PPC Campaigns Handling the SEO (Search Engine Optimisation) Requirements of client Projects. 1. Website Audit and Analysis 2. Generating Keywords rich and SEO friendly content 3. TITLE tag optimisation 4. Header Tag optimisation 5. Generating search engine friendly URL’S 6. Meta Tags optimisation 7. Sitemaps generation and updations 8. Backlinks creation Social Media Marketing 1. Leveraging clients business on various social media channels like Facebook, 2. Twitter, LinkedIn, Blogs, Youtube, Instagram, Google+ 3. Managing clients Facebook Pages 4. Ideating alongside Design team for generating Social Media content for optimal reach and engagement Web Analytics 1. Monitoring clients Website Traffic and generating Insights using GOOGLE ANALYTICS 2. Setting up GOALS, FILTERS and Monitoring conversions 3. Setting up Attribution Models 4. Monitoring social media activities using social media analytics tools

Education

University of Wales

Jan 2006 – Jan 2008

MBA, Information Management

MAKA College, Bangalore

Jan 2001 – Jan 2004

Bsc, Computer Science

gautam basak

Digital Marketing | Searcg Engine Marketing | Pay Per Click | Paid Campaign | Social Media Marketing | Programmatic Ads | AdRoll | Taboola

Skills

Languages