Entrepreneur, Product Development expert, Design strategist, who started out as a Design Store owner then turned into a design professional. I am specialized in managing designers to create a relevant collection according to the brand's DNA and targets, with extensive experience in product strategy, production, product development, marketing, graphic and visual communication. My goal is to build long-term relationships based on the trust my clients have in me, making sure their expectations are exceeded. For over several years, I've helped many of businesses around the world in design and innovation across various sectors like: retail and hospitality.
I have 28 years of experience in design & product strategy, homewares and lighting retail, brand management, creative and art direction.
I have a BS in International Relations, however, after working 2,5 years at a World Bank project, I quit and started my own design retail business which led me into creating the first internationally recognized design brand, GAIA&GINO. I have gained experience while creating the collections, collaborating with designers and managing the production to turn the collections into a coherent offering as if it is created by one designer. I have experience giving the comprehensive design brief in accordance with a Brand's product programme, including the SRP, material selection, where they are going to be sold and all the other marketing details. I also work with the graphic designers, creatives for the visuals and with the marketing teams about how to sell, where to sell etc. I act as the bridge between Designers, Manufacturers, Marketing and Sales teams.
I also have experience in writing columns about Design and guiding companies about how to manage their brands with the relevant products. I also have been talking at the design conferences worldwide so am recognized as a Design Visionary.
