Geeta Dordi, Senior marketing & communications professional with 17 years of experience in Advertising Account Management & Customer Engagement

About

A proactive and result driven senior marketing & communications professional with 17 years of experience in Advertising Account Management, Client Servicing, Marketing & Corporate Communications, Channel Partner Development, Networking & Business Development entailing sustained and increased billing revenues. Corporate & Agency experienced. Managed a portfolio of premium clients, developed new business from existing clients and actively pursued new client acquisitions playing an integral role in new business pitches with responsibility for the effective on-boarding of new clients and channel partners including negotiation of contracts. Demonstrated success in developing & implementing strategic advertising campaigns to improve product positioning, brand management & competitive market share with expert planning and meticulous execution within FMCG, Travel & tourism, Luxury goods and Retail sectors. Account Lead & Key Interface between Client and Agency : Trusted adviser and strategic partner to clients in implementing marketing, communications and branding programs aligned with the direction and long-term brand strategy. Adept at collaborating with C - suite clients.

Experience

HHERF

Feb 2022 – Present

Dubai

PROJECT MANAGER - PRO BONO

Engaged in a Voluntary capacity - Supporting the Foundation in Hybrid Event Management, Fund raising initiatives, Marketing & Communication plans.

FBP INTERNATIONAL

Jun 2019 – Jul 2020

Dubai

GENERAL MANAGER

Australian Migration Settlement Services. Senior Management - Heading the Dubai Operations with overall responsibilities for Sales & Marketing, Finance, Process improvements, Channel Partner development, Contracts, Client Escalation Resolution & Arbitration, HR, Procurement and General Office Administration.

LIVE THE DREAM INTERIOR DESIGN SOLUTIONS

Jun 2018 – Jul 2018

Dubai

CLIENT SERVICES MANAGER

Client relationship Management - handling Retail design & fit out projects as turnkey solutions with a team of 3 direct reports. Exhibition stands, Kiosks, POP displays & stands, Retail counters, Shop Floor design, Food Truck designs. Large format digital printing. Joinery - wood & metal works.

RESPONSE ADVERTISING

Mar 2010 – Aug 2015

Dubai

ACCOUNT DIRECTOR

Business Development. Account Management & Client Relationships. Development & Production of BTL advertising material for Corporate & Retail activations. Supervising production of all MARCOM Collaterals & Outdoor Signage.

EMIRATES AIRLINES

Oct 2005 – Jul 2006

Dubai

ADVERTISING CONTROLLER - CORPORATE COMMUNICATIONS

MANAGED Corporate Communications for Emirates Airlines Group Companies - DNATA, Arabian Adventures, Congress Solutions Dubai, Marhaba . • Evaluation of Creatives • Liaison with Ad Agencies / Media Buyers / Vendors • Managed production of Advertising & MARCOM collateral's • Outdoor Advertising • Budget Control • Managed ATL / BTL Ad campaigns, Social media, Digital & Online Ad campaigns • Collaborating with in house design studio & procurement department • Handled Brand building / Brand recall / Brand Awareness campaigns / New Product launches / Promotions

INCA TANVIR ADVERTISING

Feb 1992 – Nov 1998

SHARJAH

SENIOR ACCOUNT MANAGER

Education

IMDR

Jun 1987 – Jun 1989

MASTERS - MBA, MARKETING & SALES MANAGEMENT

FERGUSSON COLLEGE - PUNE UNIVERSITY

May 1984 – May 1987

BSC - BACHELORS, GEOLOGY

Geeta Dordi

Senior marketing & communications professional with 17 years of experience in Advertising Account Management & Customer Engagement

Skills

Languages