I am Biddable Specialist. I have worked over the years for several agencies and for a multinational company. The main clients I have handled are: Nintendo, Control and L'Orèal Italy.
I deal with creation, management optimization of adv campaigns on: Google Ads, Amazon Search and Social Media (Facebook, TikTok and Pinterest).
Activity details:
- Create, measure, and optimize digital campaigns to different goals and to reach results-oriented KPIs
- Deliver regular reports of campaign results and maintain regular measurement of KPIs.
Experience
WPP
Dec 2021 – Present
Milan
Biddable Specialist
- Campaign creation and optimization for l'Orèal Italy.
- Campaign management on: Google Ads, Amazon Search, Facebook/Instagram, - Pinterest, TikTok.
- Analysis and reporting of key KPIs
- Customer relationship management
Together - One Day Group
Oct 2020 – Nov 2021
Milan
Biddable Specialist
- Development of cross-media strategies
- Management of adv campaigns on: Google Ads, Facebook Ads, YouTube, TikTok Ads, Pinterest Ads, Spotify and Programmatic.
- KPI optimization and achievement
- Insight Analysis and Reporting
