Giuliana Bustes, Business Management/ Digital Marketing / Communications

About

Bilingual executive with experience in digital marketing, corporate communications, managing administrative areas and organizing events in Peru and in Canada for transnational companies from the technology, power, mass consumption, multi-level marketing, environmental and pharmaceutical sectors. Strong leadership skills managing service-oriented and multi-cultural teams. Ability to work under pressure, empathy and teamwork. Studies on Business Management, Project Management and Human Resources.

Experience

Unordinary Branding

Mar 2021 – Dec 2021

Lima - Peru

Communications and Strategy Manager

Design of brand identity and brand strategy for peruvian entrepreneurs. In charge of the communications plan, brand positioning and social media strategy. Responsible for delivering client´s reports and presentations.

IBM

Sep 2019 – Mar 2021

Lima - Peru

Internal Communications Coordinator - Cluster Perú, Ecuador and Bolivia

Direct reporting to the Communications Regional Manager. Designed and delivered presentations at organizational events and for the senior management, according to the company strategy. In charge of drafting messages for presentation to employees in written or spoken form. Designed and executed initiatives focused on generating engagement. As a result, the engagement index improved by a single digit in 2020. Responsible for ensuring employees are kept informed and motivated, writing content for a variety of internal communications channels such as a staff intranet, newsletters, etc. (+1000 employees in Peru and +200 in Ecuador) Designed and implemented internal events with high impact on the organizational climate, showing strong communication skills, clear, concise and influential in all aspects and across all levels.

Ecofish Research

Nov 2018 – Sep 2019

Vancouver - Canada

ADMINISTRATION AND BUSINESS DEVELOPMENT ASSISTANT

Administration & Human Resources Duties: Direct reporting to the Human Resources Manager, assuming a key role supporting the senior management Responsible for ensuring employees are kept informed and motivated, writing content for a variety of internal communications channels, such as a staff intranet, email bulletin, memos, etc. Design and implementation of internal events with high impact on the organizational climate, showing strong communication skills, clear, concise and influential in all aspects and across all levels. Responsible for ensuring organizational initiatives and projects are successfully communicated to employees, identifying change management issues and working with the business leader (Corporate) to develop and execute change management strategies, fostering a continuous improvement mindset, looking for opportunities to improve the team member experience. Business Development Duties: Direct reporting to the Business Development Manager, attending the Business Development committee, management of KPIs and budgets as needed. Event planning and coordination including networking gatherings and seminars for Canadian companies considering the goal of Latin American expansion. Storyboard or translate ideas to the creative team of art directors and designers (networking events). Additional Duties: Maintaining and manage internal databases, perform office administration tasks and other ad hoc duties, occasional travel as required.

Statkraft

Jun 2010 – Jul 2017

Lima - Peru

SENIOR EXECUTIVE ASSISTANT

SENIOR EXECUTIVE ASSISTANT - General Management (Jul.2012 - Jul.2017) Direct reporting to the Country Manager, responsible for the general management budget (USD 300K). Management of administrative services in the company, coordinator of the team of assistants (4 people). Organization of corporate events. Implementation of efficiency projects through the management of insourcing and outsourcing service providers. Responsible for attendance control. * Achievements: Recipient of the ‘Inspira’ Award in the Leadership Category (March 2017). 20% savings after the implementation of new systems for personnel services (corporate taxi and international travel). Invitation to visit the head office (Oslo) in acknowledgment for the organization of the Cheves Hydropower Plant inauguration event, where I was responsible for receiving 21 Board members from Norway. ASSISTANT - ADMINISTRATION / HUMAN RESOURCES & CSR / LEGAL MANAGEMENT (Jun.2010 - Jul.2012) Responsible for organizing the documentation of assigned managements. Logistic coordination for meetings, organization of events. Processing of purchase orders and conformities in the Oracle and SAP system. Control, inventory and administration of the general HR file, which resulted in efficiencies regarding time and space optimization.

Education

British Columbia Institute of Technology - BCIT (Vancouver - Canada)

Sep 2018 – Sep 2019

Certificate - Business Management, Business Management

San Ignacio de Loyola University (Peru)

Jan 2014 – Dec 2017

Bachelor´s Degree - International Business, Business Management

Giuliana Bustes

Business Management/ Digital Marketing / Communications

Skills

Languages