Greg Wilson

About

I am a versatile and innovative editorial and publishing leader with an outstanding track record of delivering data-led content strategies across print digital, social media and events for business and consumer audiences. I am a talented team leader who has launched international editions of Esquire, Grazia, Harper’s Bazaar and Time Out, as well as celebrity weeklies and titles covering interiors, sports, boats and health & fitness. I have launched and edited over 30 B2B magazines, websites and events covering architecture, aviation, catering, construction, education, government, hospitality, oil & gas, renewable energy, technology, transport and utilities.

Experience

Motivate Media Group

Jan 2020 – Feb 2021

Dubai

Publishing Director, Motivate Connect and Motivate Books

- P&L responsibility for Motivate Connect – the firm’s in-house content agency – and Motivate Books. - Created engaging omni-channel marketing and content strategies for clients in aviation, banking, education, hospitality, retail, mall operations and real estate, events, government and technology. - Successfully launched booksarabia.com in three months. - Rapidly expanded book business with deals from US, Israeli and UAE authors after the signing of the Abraham Accords in November 2020.

ITP Media Group

Jan 2014 – Dec 2019

Dubai

Group Publishing Director

- Crafted content strategy for 24 magazines and 16 websites. - Led a team of 30 editors, journalists and designers working across several industry verticals, including architecture, aviation, broadcast media, catering, construction, communications, education, government, hospitality, interior design, oil & gas, renewable energy, smart cities, transport and technology. - Devised and executed ITP Media Group’s ‘digital first’ publishing model. Project included launching websites, redesigning digital assets, migrating 16 different CMS’ to Dupal platform, shifting editorial to a daily news cycle, cleaning newsletter databases, introducing SEO, social media and web publishing best practice and leading change management communications. - Developed data-led content strategies using Google Analytics and metrics from social media platforms. - Worked with commercial team to develop content marketing solutions.

Education

Brunel University

Sep 1993 – Jul 1996

BSc Politics & Modern History

Skills