Guan-Ying Lai, First year graduate student at University of Michigan. Expected Graduation: May 2022. Seeking for UX Design internship opportunity.

International Game System

Aug 2019 – Aug 2020

UI/UX Designer, Game Designer

My title was game designer. However, I worked as the first UI/UX Designer in the company. I worked with a senior to introduce the UX methods and process into their current working flow. I also worked in a mobile game app team to redesign the user interface and experience. The following are some example: • Redesigned the homepage UI for the slot machine game app. Rearranged the information architecture to provide a smooth navigation experience. • Optimized the first-time user experience, increasing the conversion rate to 10% and the new-user retention rate by 3%. • Designed a personalized daily quest experience with AI, providing a series of missions to raise retention rate to 20% and in-app purchases by 1%.

Guan-Ying Lai

First year graduate student at University of Michigan. Expected Graduation: May 2022. Seeking for UX Design internship opportunity.

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