Planning and Strategic Communications / Business Intelligent / Digital Transformation / Emerging Markets
- Led the clients' product and services planning for early development strategies to maximize the probability of technical and commercial success
- Planning marketing activities in conjunction with the company’s growth plan and working out strategies to execute the plan.
- Managing the team of marketing executives.
- Developing Brands loyal programs
- Control and managed the budget’s client and agency to optimize the usefulness
- Analyze the opportunities in POS to develop new strategies
- Create and implement the strategies of each client, based on their objectives of promotion, sales, personnel, image
- Establish and develop hand in hand with customers marketing plan every year
- Implement and activate market intelligence tools
- Analyzed supply chain operations, convenience stores, drugstores, supermarkets, and other specifics channels to identify new efficiencies and improve new ways of POS strategies
- Developed a market segmentation model to optimize marketing and target marketing tactics
- Be involved with commercial partners clients negotiations, to understand the needs and develop effective strategies to ensure and increase business objectives
- Developed of B2B strategies for clients, helping to increase the effectiveness of implementations, optimize budgets and improve partners relationship
- Planned and executed CRM programs, promotions and marketing strategies for supply chain (loyalty programs)
- Actively participated in the preparation of budget estimation and P&L
