Leveraged holistic experience in the domain of sales and marketing to ensure impeccable delivery of customer service for US-based clients; led burgeoning sales through cross-functional collaboration: evaluated and recruited skilled sales professionals; coached, monitored, and adjusted performance of nine business development representatives; oversaw cross-sell training initiatives to improve company's LCV; and upgraded sales and marketing B2B strategies to optimize sales and revenue.
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Experience
SmartWrite
May 2021 – Present
Remote (US)
Business Development Manager
• Re-established severed business ties with clients by offering competitive prices and resolving previous complaints; leveraged referrals to restore confidence into the company’s services and generate business from previously disgruntled clients.
• Performed analysis against competitors’ pricing model by engaging the business development team.
• Enhanced customer experience and assisted in customer retention via CRM systems; simplified customer service.
• Collaborated with the marketing team to manage Google Ads and strategized effectively to improve subscribers.
• Oversaw marketing efforts and provided feedback to improve numbers on several social media platforms.
• Facilitated smooth campaign planning and execution with marketing, sales planning, post-sales, and technical consulting teams.
SmartWrite
Jul 2020 – May 2021
Remote (US)
Sales Manager
• Fostered a culture of customer-centricity, accountability, and collaboration; conducted weekly meetings and one-on-one coaching sessions.
• Ensured adequate and timely client support and follow-up mechanisms.
• Oversaw a team of four sales representatives, coaching on identifying opportunities; executed an outcome-based sales approach.
• Monitored team’s performance on pipeline management and closing; tracked outbound calls, proposal activities, and forecast.
• Formulated sales plan and assisted with improving individual conversions within the sales team.
• Participated in negotiations with C-level; provided consultation for complex client issues.
• Brought ~30 new clients/month by supporting the team in generating add-on sales and increasing sales. Leveraged referrals and extensive solutions knowledge to close high-priority sales.
• Adopted and communicated a simplified sales approach with the sales team for comparatively new services and for our improved price model.
SmartWrite
Mar 2020 – Jul 2020
Remote (US)
Sales Lead
• Exceeded monthly sales quota by 120% by utilizing internal and external resources.
• Identified client requirements through market research and pitched business solutions accordingly.
• Effectively closed sales, established customers’ needs, and executed selling and prospecting practices
SmartWrite
Aug 2019 – Mar 2020
Remote (US)
Lead Generation and Nurturing Associate
• Generated and nurtured potential clients for the sales team.
• Developed improved scripts to nurture leads more effectively.
• Submitted record high proposals (51 proposals) in a day.
• Followed up with leads for appointment setting and exceeded customer service expectations.