Hannah Romich, Marketing Manager

Hashtag Comedy Company

Aug 2019 – Present

Columbus, Ohio

Marketing Director & Co-Owner

Developed and executed branding and messaging strategies to position Hashtag Comedy Company as a leading improv entertainment and corporate training organization. Managed the company website and digital presence, driving the majority of inbound leads through SEO, content strategy, and conversion optimization. Planned and facilitated team-building and leadership development workshops, utilizing storytelling to strengthen culture and collaboration. Drafted, edited, and distributed press releases, newsletters, and media placements to enhance brand awareness and internal engagement. Manage cross-functional event communications, ensuring seamless messaging for company-wide meetings and internal initiatives. Led community engagement efforts, building relationships with local stakeholders, tourism boards, and arts councils to secure partnerships and event sponsorships. Developed and distributed press releases, newsletters, and paid/unpaid media placements to enhance brand awareness and drive ticket sales. Managed cross-functional event production, coordinating logistics, marketing campaigns, and audience engagement initiatives to optimize event performance. Ensured a consistent brand voice and messaging framework across marketing channels, maintaining alignment with company positioning and audience expectations.

Ampcontrol

Jan 2023 – Feb 2025

NYC - Remote

Marketing Manager

Developed and executed digital content marketing strategies to drive brand awareness, demand generation, and customer engagement. Created sales enablement materials (pitch decks, case studies, competitive analysis reports) to support business development efforts and enhance sales effectiveness. Led GTM strategy for new product features, collaborating with product, sales, and customer success teams to refine messaging and positioning. Managed and audited digital content marketing campaigns, customer case studies, webinars, and thought leadership assets. Utilized tools such as Google Analytics, HubSpot, SEMrush, and Ahrefs to optimize content strategy and track marketing performance. Increased organic traffic by 35% YoY through SEO-optimized content and targeted marketing campaigns. Conducted in-depth market audit and competitive analysis to refine product positioning and messaging, improving customer engagement and website conversions. Presented findings and consulted with key stakeholders.

Burgess & Niple Civil Engineering Firm

Jan 2020 – Apr 2022

Columbus, Ohio

Marketing Coordinator

Oversee and optimize the company intranet, ensuring that it serves as an engaging, informative, and user-friendly platform for employees. Developed and managed internal content strategies, including executive messaging, internal newsletters, and leadership communication initiatives. Led cross-functional collaboration with Subject Matter Experts (SMEs) to produce technical content, whitepapers, award submissions, blogs, and case studies.

Hannah Romich

Marketing Manager

Skills

Languages