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Hannah Romich

Marketing Manager

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About
Hey there! I'm Hannah, a communications and marketing expert with experience in B2B, tech, education and entertainment industries. I'm obsessed with sharing organizations' innovative missions and connecting them with their desired audiences. By leveraging compelling content, smart website design, and strategy that gets results, I've helped multiple teams reach the crowd that resonates with their missions (and transform into deals). As a small business owner myself, I'm a sucker for the underdog and love using creative strategy to tell stories. I'm not afraid to roll up my sleeves, dive into the numbers and rework the strategy when things get tough (or to put the pedal to the metal when the path is clear). Whether it's through SEO-optimized website content, innovative digital marketing, or eye-catching digital design, I enjoy providing full-stack marketing skills to help teams thrive. Shoot me a message to say hi if this resonates with you, and let's build something great together!
Experience
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Hashtag Comedy Company
Aug 2019 – Present
Columbus, Ohio
Marketing Director & Co-Owner
Developed and executed branding and messaging strategies to position Hashtag Comedy Company as a leading improv entertainment and corporate training organization. Managed the company website and digital presence, driving the majority of inbound leads through SEO, content strategy, and conversion optimization. Planned and facilitated team-building and leadership development workshops, utilizing storytelling to strengthen culture and collaboration. Drafted, edited, and distributed press releases, newsletters, and media placements to enhance brand awareness and internal engagement. Manage cross-functional event communications, ensuring seamless messaging for company-wide meetings and internal initiatives. Led community engagement efforts, building relationships with local stakeholders, tourism boards, and arts councils to secure partnerships and event sponsorships. Developed and distributed press releases, newsletters, and paid/unpaid media placements to enhance brand awareness and drive ticket sales. Managed cross-functional event production, coordinating logistics, marketing campaigns, and audience engagement initiatives to optimize event performance. Ensured a consistent brand voice and messaging framework across marketing channels, maintaining alignment with company positioning and audience expectations.
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Ampcontrol
Jan 2023 – Feb 2025
NYC - Remote
Marketing Manager
Developed and executed digital content marketing strategies to drive brand awareness, demand generation, and customer engagement. Created sales enablement materials (pitch decks, case studies, competitive analysis reports) to support business development efforts and enhance sales effectiveness. Led GTM strategy for new product features, collaborating with product, sales, and customer success teams to refine messaging and positioning. Managed and audited digital content marketing campaigns, customer case studies, webinars, and thought leadership assets. Utilized tools such as Google Analytics, HubSpot, SEMrush, and Ahrefs to optimize content strategy and track marketing performance. Increased organic traffic by 35% YoY through SEO-optimized content and targeted marketing campaigns. Conducted in-depth market audit and competitive analysis to refine product positioning and messaging, improving customer engagement and website conversions. Presented findings and consulted with key stakeholders.
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Burgess & Niple Civil Engineering Firm
Jan 2020 – Apr 2022
Columbus, Ohio
Marketing Coordinator
Oversee and optimize the company intranet, ensuring that it serves as an engaging, informative, and user-friendly platform for employees. Developed and managed internal content strategies, including executive messaging, internal newsletters, and leadership communication initiatives. Led cross-functional collaboration with Subject Matter Experts (SMEs) to produce technical content, whitepapers, award submissions, blogs, and case studies.