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Haris Umair

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Intro
Lahore, Pakistan
Coach at DigiSkills
Studied Computer science at Govt. College University, Lahore
Joined March 21, 2021

Skills

About
Highly skilled and energetic digital marketing professional with 8+ years of experience in content writing/marketing and 5+ years experience in SEO. Strong technological background and up-to-date with emerging trends, new tools and changing best practices in search engine optimization, content marketing, blogging, and social media platforms. Proven track record in increasing online presence and brand awareness. Seeking a management position where my experience, acquired skills, and educational background will allow me to make an immediate contribution as an integral part of a company.
Experience
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DigiSkills
Jul 2018 – Present
Lahore
Coach
Mentoring trainees in a distance learning environment. Answering phone calls, and solve the trainee queries. Responding to trainees’ comments and questions posted online. Developing and evaluating trainees’ assignments, quizzes, and other assessments. Regular contact with trainees via the DigiSkills online web portal. Maintaining records of trainee progress/grades. Determining trainees’ development and progress. Assisting in course content development.
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Paylessdeal
Jan 2016 – Jun 2018
Lahore
Content writer & Marketer
Performed initial market research and made long term and effective content and digital marketing strategies. Performed keyword research and analysis using the top keyword research and SEO tools. Monitored and evaluated search results against the major keywords of the site on weekly basis, if not daily. Managed the team of content writers. Worked in collaboration with the marketing team to create best quality and valuable on-site content. Wrote search engine optimized content for the company's website paylessdeal.com.au. Developed marketing content for the top article directories. Created content that can specifically target the right customers and increase the sales of the company. Performed competitor’s site audits to explore link building opportunities. Wrote effective call-to-action statements for various types of copies.
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UBM Technologies
Apr 2014 – Apr 2015
Lahore
CONTENT WRITER, SEO & INBOUND MARKETING SPECIALIST
Created, edited, and proofread content for company's websites. Wrote SEO optimized eCommerce stores descriptions and updated via WordPress CMS editor. Wrote promotional copies for link building and performed website rank tracking periodically on major search engines. Attracted protentional customers towards company’s products with the help of most effective inbound marketing strategies. Periodically checked the website content and updated as per company's requirements. Became an expert in inbound marketing and the trusted marketing advisor for the company. Actively viewed and analyzed data, content and landing pages to increase ROI and drive incremental volume of traffic. Worked closely with marketing team-leads to set long-term marketing strategies.
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Systronic IT Group
May 2013 – Apr 2014
Lahore
SEO Expert & Content Writer
Checked Off-Page and On-Page SEO factors. Researched, analyzed, and found the targeted sources of traffic. Social media management and social media marketing on various platforms. Website audits for various international clients. Identified technical SEO issues for client’s sites. Keyword research and analysis. Tracked and adopted competitor’s marketing strategies for improvements. Created and managed web 2.0 websites. Wrote keyword optimized content including articles and SEO blogs. Web content writing with having target customers in mind. Product descriptions writing. Measured work effectiveness and analysis with the best SEO and web analytics tools.
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B writers
May 2012 – Sep 2013
Lahore
FREELANCE CONTENT WRITER
My roles at B Writers were: SEO articles writing and rewriting. Press Release’s writing and rewriting.
Education
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Govt. College University, Lahore
Sep 2006 – Oct 2011
BSCS (Hons), Computer science