Heri started his career at Unilever Indonesia in the Traditional Trade retail sector which covered small and medium shops in small villages and managed to get an 'enterprise award' for employees who succeeded in developing a special wholesaler for Unilever products in each sub-district [Sub-Distributor District] which covered retail in alleys. small urban and rural alleys that distributor delivery trucks cannot reach. The project is being held in East and Central Java and the Nusa Tenggara islands. There is also the RKR [Home to Home] program in collaboration with PKK women to distribute Unilever products using mobile wheeled bags. At Unilever, Heri has gone through a career path by covering all channels of traditional trade, modern trade, wholesale, inter-city traders and horeca.
Heri copied and pasted all his experiences on all channels to develop the biskuat category, Oreo, kraft cheese in kraft mondelez, then the confectionery category like Sugus, Doublemint on Mars Wrigley. Heri expanded his channel experience to join Eagle Indopharma in selling eucalyptus kayu putih Cap Lang, etc. to the pharmacy channel sector. Heri is known in the wilderness of Indonesia's traditional trade sales world. Various awards were won during his career at FMCG and Pharmacy.
Heri moved to Gojek as a Regional Sales Head who handles sales of Gofood, Gopay, Spot/Moka, Cloud Kitchen, Gomart and Gofresh. Experience in FMCG is implemented in the development of Gofresh to distribute raw material foods to Horeca and connect modern trade channels for sale on the Gomart platform. The experience of sales and partnership director at Smoot/swap selling green e-bikes brings a wider selling experience by selling partnership packages with financing, insurance, and manufacturing companies with online ride startup companies.