Hilal Hayyat Khan, Digital Marketing | SEO | SEM | PPC | Google Ads | On-Page SEO | Off-Page SEO | Local SEO | Blogger | Search Engine Optimization

About

With 2+ years of work experience, I have developed stronge skills in SEO, Content Creation and Pay Per Click (PPC). I can help businesses Rank Higher on Google, Generate High-Quality, Informative, and Mind-Catching Content. I like to develop myself and I am trying constantly to learn new things. I am attentive, responsible, can easily understand instructions. 𝐒𝐊𝐈𝐋𝐋𝐒𝐄𝐓 & 𝐓𝐎𝐎𝐋𝐒: 1. Off-Page SEO 2. On-Page SEO 3. Local SEO 4. Google Ads 5. Keywords Research 6. Link-Building 7. SEMRush 8. Ahrefs 9. Moz 10. Yoast 11. WordPress 12. Elementor 13. Google Search Console 14. Screaming Frog 15. Google Trends 16. Google Analytics 17. Yoast 18. RankMath 19. WPBakery

Experience

BlueBird Communications

Dec 2021 – Present

Islamabad

SEO Analyst

Been working with the agency and taking care of multiple UK-based clients. Mainly involved in: 1. Planning digital marketing campaigns, SEO/SEM. 2. Executing on-site and off-site SEO strategies for the client websites. 3. Making sure the client businesses stay healthy in Local SEO, especially GMB, local listings, etc. 4. Tracking, reporting and analyzing website analytics. 5. Analyzing keywords and SEO techniques used by competitors to devise the best keyword strategy. 6. Conducting on-site and off-site SEO competitor analysis. 7. Measuring the performance of digital efforts using a variety of Web analytics tools. 8. Continuously reviewing and analyzing sites for areas that can be improved and optimized. 9. Preparing and presenting the month-end reports to the clients.

GoDesign

Dec 2021 – Feb 2022

Islamabad

SEO Manager

This was a contractual gig where I worked with GoDesign Technologies to streamline their digital marketing efforts. I presented them with a robust SEO blueprint and helped with the implementation.

HexaClicks

Sep 2019 – Dec 2021

Lahore

SEO and PPC Executive

1. Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages. 2. Providing recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. 3. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects. 4. Setting up and managing clients’ GMBs for better local SEO. 5. Helping to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). 6. Performing ongoing keyword discovery, expansion, and optimization. 7. Researching and implementing search engine optimization recommendations. 8. Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns. 9. Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. 10. Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. 11. Optimizing copy and landing pages for search engine marketing. 12. Researching and analyzing competitor advertising links. 13. Developing and implementing link-building strategy. 14. Working with the development team to ensure SEO best practices are properly implemented on newly developed code. 15. Budgeting, running, and managing the Google Ads campaigns.

Education

Air University Islamabad

Jan 2018 – Jan 2022

Bachelors in Business Administration , Marketing

Hilal Hayyat Khan

Digital Marketing | SEO | SEM | PPC | Google Ads | On-Page SEO | Off-Page SEO | Local SEO | Blogger | Search Engine Optimization

Skills

Languages