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Hoda Hussein

Marketing Consultant

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Intro
Cairo, Egypt
Studied Luxury Brand Management at ESLSCA Business School Paris
Studied Marketing and International Business at Modern Science and Arts University MSA
Joined March 31, 2021

Skills

Languages

English
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Native or Bilingual
French
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Fluent
Spanish
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Basic
Arabic
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Advanced
About
If you are seeking to augment your leadership team with an experienced and accomplished marketing professional known for breakthrough results, please consider my enclosed resume. I just finished my MBA in Luxury Brand Management at ESLESCA Business School Paris and my thesis is on the Luxury Motorcycle Industry and its problems in addressing the needs of Millennials and Gen Z. I am confident that my previous proven experience in International Marketing and Brand Promotion coupled with my life-long passion for Marketing, make me the ideal candidate for such a position. I am a dedicated and self-motivated person who loves challenges, I have worked in various industries with most of my experience focused on the Premium Fashion Retail industry as Marketing Manager for a number of fashion retail management companies managing Regions such as Egypt, Qatar, Bahrain, Libya, and Oman. I seek to apply all what have learned in my MBA in Luxury Brand Management in your esteemed company as well as pursuing a new challenge. Perhaps most importantly, I offer a history of proven results, as evidence by the following marketing accomplishments for my last employers: • Managed the following brands during my career in Retail with full-fledged Marketing campaigns, plans and budgets: o Fashion Brands: AEROPOSTALE, GANT, US POLO ASSN, 7 for all mankind, MAVI, MIGATO, Silvian Heach, Franklin & Marshall, Bysi, ETAM, Minelli, Morgan, Cashe Cashe, Orchestra, Okaidi o Cosmetics brands: Mazaya, Guerlain and La prairie o Furniture Brands: DOGTAS, Kilim • Managed the Marketing Functions in the following Countries: o Egypt o Qatar o Libya o Oman o Bahrain • Launched the following brands with full marketing campaigns: o AEROPOSTALE Brand launch in Egypt o MAVI Brand launch in Egypt o US POLO ASSN Brand Launch in Oman, Qatar, Libya, Bahrain o GANT in Alexandria Egypt o Silvian Heach in Alexandria Egypt o Franklin & Marshall in Oman o Silvian Heach in Oman o BYSI in Oman • Launched the online selling for some of our brands on Jumia and Souq (By Amazon) in Egypt • Led National and regional marketing campaigns including (Social media, activations, events, promotions and more) • Oversaw business development which included market studies, presentation to partners and mother companies for brands to add brands to portfolio such as AEROPOSTAL, Under Armour, Forever 21 and others Given the opportunity to work for your esteemed company would be an amazing opportunity to work in something I am very passionate about. I’m confident in my ability to achieve similar groundbreaking marketing results for your Company. I would highly appreciate it if you could grant me an interview where I can demonstrate further my special skills that qualify me for the job. Looking forward to hearing from you at your earliest convenience, please accept my very best regards,
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Experience
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Quattro Trading & Services
Dec 2012 – Sep 2019
Egypt, Qatar, Libya, Oman and Bahrain
Marketing Manager
BRANDS AND BUDGETS: Fashion Brands: US POLO ASSN, GANT, AEROPOSTALE, 7 For All Mankind, MAVI, FRANKLIN & MARSHALL, SILVIAN HEACH, MIGATO Original Marines & BYSI Furniture Brands: KILIM, DOGTAS TASKS: • Draw and execute marketing strategies and budgets allocation as well as supervise and assess the marketing team. • Identify and schedule events, activation and other public activities. • Direct the company towards more innovative Marketing and advertising tactics. • Analyze customer’s purchasing habits & the Performance of our promotions • Supervise photo shoots. • Responsible for the launch & update of the website and its write-ups including press releases • Manage & Negotiate with the various advertising agencies and other 3rd parties • Enhance the current corporate image and branding of all our brands in the entire region. • Handle the launches of all new brands in the various markets in which we are operational. • Handle all presentations, analysis and research needed for the Business Development and Acquisition of new brands • Launch our CSR initiative
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Identity Magazine
Dec 2009 – Dec 2016
Egypt
Freelance Writer
20 Published Articles
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MAZAYA Cosmetics & Fashion
Mar 2011 – Nov 2012
Egypt
Marketing Manager
BRANDS AND BUDGETS: Fashion Brands: ETAM, MINELLI, MORGAN, CASHE CASHE, ORCHESTRA, OKAIDI, DRESS4LESS Cosmetic Brands: MAZAYA, GUERLAIN, LA PRAIRIE TASKS: • Draw and execute marketing strategies and budgets allocation as well as supervise and assess the marketing team. • Identify and schedule events, activations and other activities. • Supervise photo shoots. • Direct the company towards more innovative Marketing and Advertising tactics. • Responsible for the launch of the website and its write-ups including press releases • Manage & Negotiate with the various advertising agencies and other 3rd parties • Create, manage, and maintain marketing materials. • Enhance the current corporate image and branding of Mazaya Nationwide.
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GET GROUP
Dec 2006 – Jan 2011
USA, Dubai & Egypt
Acting Marketing Manager
TASKS: • Draw & execute marketing strategies and budgets allocation as well as supervise and assess the marketing team • Identify, schedule & Manage trade shows & events • Supervise photo shoots. • Assess and review the web site contents, layouts and directions as well as write press releases • Create, manage, and maintain marketing materials for demos, events, trade shows worldwide. • Build, enhance and unify the current corporate image and branding of GET Group worldwide. • Manage external agencies and creative department to ensure their activity is in line with the requirements of the briefs.
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NTCC
Aug 2003 – Sep 2006
Egypt
Brand Manager
BRANDS AND BUDGETS: Belia Daily & Maak TASKS: • Draw and execute marketing strategies and budgets allocation as well as conduct competitive analysis • Responsible for all the new features and their testing before their allocation to any brand. • Supervise & handle the advertising agency. • Set, update and monitor marketing budgets. • Monitor execution of direct marketing activities. • Write business performance report. • Supervise creative output of agency along with the production of advertising material • Provide periodical reports. • Initiate new ideas for trade POSM. • Responsible for all the features, pricing and testing of the products. • Responsible for the launching of: Moftah El Zero (awarded the Golden AAAA in its IMC), Dawly, Belia and Maak • Launch the NTCC call center. • Attended the New Generation Network (NGN) conference organized by the International Company Huawei in China.
Education
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ESLSCA Business School Paris
Oct 2019 – Jun 2020
MBA Luxury Brand Management, Luxury Brand Management
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Modern Science and Arts University MSA
Sep 1998 – Jul 2002
BA in Marketing and International Business, Marketing and International Business