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Heather Reay

Digital Producer

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Intro
York, SC, United States
linkedin.com/in/hreay
Joined May 13, 2025

Skills

Languages

English
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Native or Bilingual
About
Experienced Digital Producer with a strong background in producing digital promotional content across multiple platforms at Belk. Collaborated on the implementation of a new content management system and ensured content quality and strategy alignment. Previously served as an Ecommerce Specialist and Product Manager, enhancing product listings and launching new products. Eager to leverage expertise in digital production to drive impactful promotional strategies.
Experience
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Belk
Apr 2022 – Mar 2025
Remote
Digital Producer
Responsible for the production of digital promotional content across multiple platforms. Prepared and scheduled promotional offers and content on Belk.com and Belk mobile app. Ensured content supported promotional strategy and adhered to quality standards. • Led production of the Belk.com Homepage and configured coupons for Belk.com and Belk mobile app, enhancing user engagement and promotional effectiveness. • Collaborated with cross-functional teams on the design, testing, and implementation of a new content management system to streamline production processes. • Led coding of promotional emails in Salesforce Commerce Cloud to enhance customer engagement and retention. • Created and scheduled push notifications for Belk mobile app using Airship. • Produced content across multiple digital platforms & reviewed scheduled content to ensure adherence to quality standards. • Coordinated efforts of cross-functional teams to ensure website, promotional & product content supported business calendar of events and promotions. • Collaborated with internal stakeholders to provide guidance on technical capabilities and limitations to ensure a consistent user experience. • Managed content assets, content slots, coupons, promotions, and campaigns in Salesforce Commerce Cloud. • Performed diagnosis of root cause for documented issues, provided input for design updates & resolved production errors as necessary. • Produced documentation & training guides on production procedures to support cross-training of team members & contractors during peak volume periods.