Experienced Digital Producer with a strong background in producing digital promotional content across
multiple platforms at Belk. Collaborated on the implementation of a new content management system
and ensured content quality and strategy alignment. Previously served as an Ecommerce Specialist and
Product Manager, enhancing product listings and launching new products. Eager to leverage expertise
in digital production to drive impactful promotional strategies.
Experience
Belk
Apr 2022 – Mar 2025
Remote
Digital Producer
Responsible for the production of digital promotional content across multiple platforms. Prepared and
scheduled promotional offers and content on Belk.com and Belk mobile app. Ensured content supported
promotional strategy and adhered to quality standards.
• Led production of the Belk.com Homepage and configured coupons for Belk.com and Belk mobile app,
enhancing user engagement and promotional effectiveness.
• Collaborated with cross-functional teams on the design, testing, and implementation of a new content
management system to streamline production processes.
• Led coding of promotional emails in Salesforce Commerce Cloud to enhance customer engagement
and retention.
• Created and scheduled push notifications for Belk mobile app using Airship.
• Produced content across multiple digital platforms & reviewed scheduled content to ensure adherence
to quality standards.
• Coordinated efforts of cross-functional teams to ensure website, promotional & product content
supported business calendar of events and promotions.
• Collaborated with internal stakeholders to provide guidance on technical capabilities and limitations
to ensure a consistent user experience.
• Managed content assets, content slots, coupons, promotions, and campaigns in Salesforce Commerce
Cloud.
• Performed diagnosis of root cause for documented issues, provided input for design updates & resolved
production errors as necessary.
• Produced documentation & training guides on production procedures to support cross-training of team
members & contractors during peak volume periods.
