I’ve always been inspired by simple and engaging designs, and when I started working in the marketing field, I realized I was very interested in understanding people’s needs and motivations as well. While taking human behavior and psychology courses in Free University of Tbilisi, I was also enrolled in certified course of Professional Ui/Ux Design in Academy of Digital Industries. Following my different passions and experiences I decided to start career in UI and UX design.
A focus on business needs - coming from a marketing background, research skills developed through my work experience and my educational background in psychology and cognitive neuroscience allows me to help users through research and empathy, while making it easier to always be user focused and keep business objectives in mind while designing for them.
