Hey there! I'm a digital content strategist with over 15 years of experience turning ideas into engaging, high-impact content. I geek out over SEO, storytelling, and performance-driven marketing, especially in B2B SaaS and eCommerce. Whether it's boosting brand visibility, driving engagement, or optimizing for search, I love crafting content that not only ranks but resonates. Data guides my decisions, creativity fuels my execution, and collaboration keeps things exciting. If you're all about creating content that actually converts, we’ll get along just fine!
Experience
AddSearch
Nov 2021 – Present
Finland
Content Specialist
At AddSearch, I craft high-impact content strategies that boost brand visibility, engagement, and lead generation. From SEO-optimized blogs to compelling marketing materials, I ensure content resonates with audiences and drives results. Collaborating across teams, I refine content performance using data-driven insights to maximize reach and conversion.
Osmans
Jan 2013 – Nov 2021
Sri Lanka
Content Specialist
I led digital content strategy for the jewelry market, driving a 30% increase in online sales and 35% higher engagement. By creating visually appealing and persuasive content, I strengthened brand presence and customer loyalty while executing targeted marketing campaigns.
X2 International
Feb 2010 – Dec 2012
Malaysia
Content Specialist
A great event starts long before the doors open—it begins with the story you tell. At X2 International, I created digital content that built anticipation, drove attendance, and increased engagement by 20%. Whether through social media buzz, sharp website content, or immersive storytelling, I made every event an experience people wanted to be part of.
Dentsu Young & Rubicam
Aug 2008 – Jan 2010
Malaysia
Junior Copywriter
Words have power, and I know how to use them. At Dentsu Y&R, I crafted compelling ad copy that cut through the noise and made brands unforgettable. From punchy taglines to full-scale campaigns, my writing helped increase campaign effectiveness by 15%, proving that the right words can change everything.