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Irfan Wadood

Digital Marketer ||| SEO Manager | Ecommerce Expert

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Intro
Lahore, Pakistan
Chief Marketing Officer at Cyber Imaging System, Inc
Studied Ad Word Shopping Certification at Google
Studied Google AdWords Search Certification at Google
Studied Analytics Certification at Google
Studied Google My Business at Google Certifications
Studied Bing Accredited Professional at Google
Studied Advanced Google Analytics at Google
Studied Arts at BZU Multan
Marketing & Advertising
Joined December 20, 2022

Skills

Languages

English
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Advanced
Urdu
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Basic
About
An opportunity to work as part of a team in various situations to broaden the depth of my knowledge in various fields. I am a Digital Marketer I have more than 10 years of experience in SEO, SEM, SMM, Content marketing, and Affiliate Marketing.
Experience
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Cyber Imaging System, Inc
Oct 2019 – Present
Lahore
Chief Marketing Officer
o trends of the market and direct the market research efforts of the company o Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands o Define marketing strategies to support the company’s overall strategies and objectives o Develop a feasible marketing plan for the department and oversee its day-to-day implementation o Plan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure they project the company’s unique “voice.” o Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, Social Media Marketing, press, etc.) o Digital Marketing o To Analyze Google Authority Sets (SERP), Competitor's Analysis o PPC o Social Media Marketing o Planning, development, and implementation of link-building strategies. o Weekly Audit for the website of traffic and rankings and impact of used strategies
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TCB (The Custom Boxes)
Apr 2018 – Oct 2019
Lahore
Digital Marketing Manager
o Keywords Research and Analysis, Web Scraping. o Digital Marketing o To Analyze Google Authority Sets (SERP), Competitor's Analysis. o Complete On-Page Optimization for the website. o PPC o Social Media Marketing. o Planning, development, and implementation of link-building strategies. o Weekly Audit for the website of traffic and rankings and impact of used strategies. o Analyzing Analytics to drive the results.
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IPS USA
Mar 2015 – Mar 2018
Lahore
Digital Marketing Expert
o Keywords Research and Analysis, Web Scraping. o Digital Marketing. o To Analyze Google Authority Sets (SERP), Competitors Analysis. o On-page SEO (title, description, alt tag, URL Structure, Body Tags (H1, H2, etc., Internal Linking, Keyword Density). o Complete On-Page Optimization for website. o Social Media Marketing o Planning, development, and implementation of link-building strategies. o Weekly Audit for the website of traffic and rankings and impact of used strategies. o Research and develop keyword target lists and establish page-level distribution. o Development of brand awareness and online reputation. o Analyzing Analytics to drive the results
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Enabler
Mar 2013 – Mar 2015
SEO Manager/PPC
o Keywords Research and Analysis, Web Scraping o To Analyze Google Authority Sets (SERP), Competitors Analysis o On-page SEO (title, description, alt tag, URL Structure, Body Tags (H1, H2 etc., Internal Linking, Keyword Density) o Complete On-Page Optimization for website o Planning, development and implementation of link building strategies. o Weekly Audit for the website of traffic and rankings and impact of used strategies o Development of brand awareness and online reputation o Analyzing Analytics to drive the results
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AA Enterprises
Feb 2012 – Mar 2013
Lahore
SEO Expert
o Keywords Research and Analysis o Digital Marketing o Complete On-Page Optimization for the website o On-Page SEO (which include meta title & Description, alt tag, URL structure, heading h1, h2, h3, h4 etc., keyword density) o Planning, development and implementation of link building strategies. o Monthly Audit for the website of traffic and rankings and impact of used strategies o Research and develop keyword target lists and establish page level distribution. o Writing of articles and blog posts o Development of brand awareness and online reputation o Off-Page SEO (which includes Guest Posting, Directory Submission, Social Bookmarking, Classified Ads Submission, Blog Commenting, Forum Posting, Web 2.0 etc)
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synmatix.com.au
Mar 2010 – Feb 2012
Lahore
SEO Executive
o Keywords Research and Analysis, Web Scraping o Monitored and data mined SEO data regularly for an increase in performance and assisted in exploring new content opportunities for the web team and business units o Performed keyword research in coordination with client business objectives to optimize existing content and uncovered new opportunities provided SEO analysis & recommendations in coordination with elements & structure of websites & web pages o link-building strategies. o Off-Page SEO (which includes Guest Posting, Directory Submission, Social Bookmarking, Classified Ads Submission, Blog Commenting, Forum Posting, Web 2.0, etc.)
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Systronic IT Group PTV LTD
Jul 2008 – Mar 2010
Lahore
SEO Executive
o Keywords Research and Analysis, Web Scraping o Managing Client Websites. o On-Page and Technical SEO. o link-building strategies. o Off-Page SEO (which includes Guest Posting, Directory Submission, Social Bookmarking, Classified Ads Submission, Blog Commenting, Forum Posting, Web 2.0, etc.)
Education
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Google
Jan 2017 – Jan 2018
Ad Word Shopping Certification, Ad Word Shopping Certification
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Google
Jan 2017 – Jan 2018
Google AdWords Search Certification, Google AdWords Search Certification
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Google
Jan 2017 – Jan 2018
Analytics Certification, Analytics Certification
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Google Certifications
Jan 2016 – Jan 2018
GMB, Google My Business
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Google
Jan 2016 – Jan 2017
Bing Accredited Professional, Bing Accredited Professional
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Google
Jan 2016 – Jan 2017
Advanced Google Analytics, Advanced Google Analytics
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BZU Multan
Jan 2005 – Jan 2008
BA, Arts
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