Talented Account Manager and Salesperson, capable of working with a wide range of businesses to increase profits by developing and implementing targeted advertising solutions. Practiced negotiator, decisive leader and strategic planner with an adaptable approach.
In addition, I have an undeniable passion for the music and entertainment industry - particularly regarding business growth, management, sales and marketing, of which I have a respectable level of experience. I've been immersed in the entertainment industry from multiple perspectives as an artist, a manager of my band, and a graduate at Australian Institute of Music (Bachelors of Entertainment Management). This has provided me with great insight into the intersecting nature of performance, management, business, marketing and media - and I show no signs of slowing down at my ripe old age of 25.
Experience
Eventbrite
Oct 2021 – Jul 2022
Melbourne
Commercial Manager
• I managed a sales funnel of renewal and new contract opportunities in the music industry for their ticketing solutions and accurately forecast on a monthly and
quarterly basis
• Achieved above and beyond my quarterly KPI's of $300,000+ in each of my
quarters, in a time where events were very turbulent, especially in a strict
Melbourne lockdown climate.
• Presented formal proposals and strategies either personally or via Zoom to
high-value clients on a daily basis in an effort to retain their business
• Worked cross-functionally to identify growth opportunities, resolution strategies, and
ultimately structure contract agreements that drive long-term value to both the
organizer and the company
• Proactively drove longer-term contracts to minimize future revenue risk
• Identified up-sell opportunities within the existing account base - prioritizing
high-value accounts
• Continuously delivered feedback to leadership teams and participate in process
improvements and optimization of existing procedures
• Responsible for feeding back to the business on the competitive threats
• Researched and managed new opportunities for partnership deals and new
initiatives.
• Analysed current strategies for strengths and weaknesses and adjusted
approaches to maintain sales trajectory.
Nova Entertainment
Nov 2019 – Dec 2020
Melbourne
Account Manager / BDM
• I created tailored media marketing solutions across Australias largest commercial
radio network for my clients. Strategies would range from radio, social, digital, podcast and streaming platforms based on an in-depth understanding of the campaign objectives through evaluation of what my clients want to achieve, who
we want to speak to in the market, what message we want to convey and what
the core focus is
• Some notable high-profile clients of mine included Lexus, Toyota, Pancake Parlour
and Club-X
• Provided exemplary level of service to clients, maintaining and improving
relationships for future business opportunities.
• Prospecting new business through a variety of methods and platforms such as
LinkedIn, Google, Facebook and Instagram, as well as networking events.
• Presented proposals to clients/prospects in the form of a slide deck either via Zoom
or in person, and ultimately acquiring their business
• Consistently achieving and exceeding the sales performance criteria set by the
company. KPI's were monthly, usually set around $100,000.
Birdhouse Official Music
Nov 2014 – Oct 2020
Melbourne
Band Manager
• Tour management - Booking, organising, running and performing successful shows
across Australia in accordance to relevant single or EP releases
• Creating, developing and maintaining key stakeholder relationships with industry
professionals alike
• Execute day-to-day press strategy across Print, TV, Online
• Notable Australian press has included Tone Deaf, Rolling Stone Magazine, Beat
Magazine, The Music, The AU Review, Music Feeds, Triple J radio play, Rage, 1700
SYN, Baked Goods, 4ZZZ, Triple R and PBS
• Provide regular reporting & press updates
• Manage & maintain artist schedules in line with the overall artist strategy
• Liaise with artist management on all media and artist scheduling requests
• On ground artist relations responsibilities
• Attend gigs, events and launches in a work capacity out of regular business hours
• Setting up all product releases, including coordinating local pricing and metadata,
on releases between our team and local distributor
• Directly pitching to and setting objectives for Australian digital partners including
Spotify, Apple, and Amazon etc
• Coordinating local digital marketing activities and implementing digital trade
marketing locally. This would focus in Facebook, Instagram and TikTok.
