Jasdeep Shergill, Marketing Coordinator

About

I'm a creative and organized marketing professional with experience in business development, event coordination, and content creation. I’m passionate about brand growth, digital strategy, and visual storytelling. My strengths include strong communication, attention to detail, and the ability to manage multiple projects efficiently in fast-paced environments.

Experience

Sephora

Nov 2023 – Present

Palo Alto, CA

Beauty Advisor

• Utilized marketing tools, including the Advisor Assistant app, to elevate customer experience and curate multi-world baskets, surpassing store multi-world sales goal of 34% through strategic implementation of data-driven approaches and customer-centric initiatives. • Consistently delivered elevated customer experiences, averaging $380+ in personal sales per labor hour. • Played an active role in brand events, contributing to sales exceeding $20,000, and recognized for teamwork and embodying Sephora’s core values. • Recognized as the Monthly VIA (Values in Action) winner for demonstrating Sephora's teamwork value by consistently establishing authentic connections with clients and making significant positive contributions to company initiatives and overarching goals. • Supported promotional efforts and client education during product launches and brand campaigns—gaining a deep understanding of Sephora’s merchandising and customer engagement strategies.

Sephora

Nov 2023 – Present

Palo Alto, CA

Beauty Advisor

Pro2 Solutions

May 2022 – Jun 2023

Pinole, CA

Business Development Associate

• Developed and executed 6-month social media content plans, resulting in a 59.7% and 34.4% increase in engagement across two brand accounts. • Managed projects including brand content calendars, budget tracking, trade show events, and product updates, while utilizing PowerPoint to create marketing pitches for trade shows and weekly team meeting updates. • Managed social content across Instagram and Facebook using Meta Business Suite, with responsibilities including caption writing, scheduling, and analytics reporting. • Created on-brand, scroll-stopping content using Adobe Photoshop and Illustrator; oversaw influencer partnerships to boost visibility and audience trust. • Conducted weekly and quarterly performance reports, using Excel and Power BI to track KPIs and optimize campaigns. • Collaborated cross-functionally with marketing, creative, and media buying teams to align on messaging and improve campaign performance. • Managed end-to-end execution of campaigns including ideation, coordination, delivery, data analyzing, and budget resulting in the creation of exceptional content aligned with brand objectives. Monitored campaign metrics to optimize campaign performance and maximize audience engagement.

Pro2 Solutions

May 2022 – Jun 2023

Pinole, CA

Business Development Associate

BV Family and Cosmetic Dentistry

Aug 2021 – Feb 2022

Union City, CA

Administrative Assistant

• Coordinated scheduling and appointments, ensuring accuracy in record-keeping and data entry, which contributed to a 2% increase in monthly production. • Handled insurance verification and data validation, reducing appointment cancelations by accurately resolving coverage discrepancies. • Communicated with insurance companies to resolve discrepancies and ensure active coverage for patients, resulting in a decrease of appointment cancellations. • Demonstrated excellent customer service skills through text, email, and phone calls, addressing patient questions and concerns.

Starbucks

Jun 2017 – May 2021

Daly City, CA

Shift Supervisor

• Exemplified exceptional leadership skills within the first six months as a barista, consistently demonstrating initiative, exemplary time management abilities, and a rapid grasp of drink recipes, leading to a well-deserved promotion to Shift Supervisor. • Collaborated with managers to suggest and execute innovative coffee and food sampling ideas, effectively enhancing customer experience and driving product awareness. • Demonstrated strong problem-solving skills by promptly resolving customer complaints, resulting in a notable 10% increase in weekly customer satisfaction scores. • Execute key holder responsibilities such as prepare bank deposits, balance out registers/safe for accurate funds, track and maintain inventory, align and place daily inventory orders to business needs. • Awarded Partner of the Quarter for displaying above and beyond performance, consistency and dependability

Education

Ohlone College

Associates Degree, Human Development Studies

Ohlone College

Associates Degree, Social Sciences

Ohlone College

Associates Degree, Business Administration and Management

San Francisco State University

Bachelor of Science , Business Marketing

Jasdeep Shergill

Marketing Coordinator

Skills

Languages