I'm a rounded professional offering Advertising (10+ years), Digital (5+ years), eCommerce (3+ years) and Product/Program Management (6+ years) experience. Spent the last 1.5 years upskilling my data analyst skillsets to become proficient in SQL, Excel Power Query, Tableau and R.
Experience and interests align within Automotive and Healthcare categories.
Strong problem solver, analytical, highly dedicated and satisfied with work that has a research/analysis angle to draw out insights.
Experience
UHSM Health Share
Jul 2020 – Jun 2023
Tampa, FL (Remote)
Senior Program Manager
• Convinced leadership to expand CVS Caremark contract to include MinuteClinic as a
point-of-care channel resulting in an average costs savings exceeding 45% for same care
delivered via partner PPO visit.
• Spearheaded 2022 Member Analysis review which defined revenue by region, revenue
share by program, share of programs by age cohort, retention (ToP) and other metrics
utilized as future program performance KPIs.
• Geomapped 80% of 9k+ active UHSM programs by Region/DMA to visualize key areas of
member acquisition and revenue generation/gaps. Metrics include DMA member
counts, total contribution $, retention (ToP), etc.
MotoRad
Aug 2018 – Jun 2020
Roswell, GA
Product Manager
Stewarded the go-to-market execution for engine management product lines extension for
the category leader in thermal management products.
Responsibilities included management of three product categories with more than 2,700
SKUs, ongoing catalog data development, product technical support, product quality
validation, sales team product training and customer opportunity RFP support.
Nissan
Nov 2016 – May 2017
Franklin, TN
Contract Marketing Manager
Led cross-functional team communication, team training support and campaign reporting for the Marketing Call Center (MCC). Annual revenue generation exceeded $5 million annually through online lead rescue and owner retention programs.
Hansen Creative
Mar 2009 – Nov 2016
Remote
Contract Collateral Product Specialist - Hyundai
Automotive product information specialist supporting Hyundai and Genesis new model year brochures development.
AutoZone
May 2014 – Apr 2016
Memphis, TN
Sr. Specialist - Commercial eCommerce
Contributions:
• Day-to-day lead on consumer research and persona development project which
leads into a full redesign of AutoZone Pro commerce platform with marketing
and ALLDATA subscription product integration.
• Part of the team that launched a test for AutoZone’s first commercial loyalty
program, ProVantage Rewards, on autozonepro.com (volume $10MM+ per week).
• Led implementation of the first data-driven sales promotion effort in support of
ProPower battery line. Generated 144 new customer accounts and 856 new EO
credentials in under 60 days for autozonepro.com.
Contract Digital/