Product and Growth leader with experience scaling companies across fintech, insurance and e-commerce.
Experience
iPrice Group
Feb 2022 – May 2022
Remote
App Marketing Director (Consultant)
iPrice Group is the largest e-commerce aggregator in SEA
● Launched app in Indonesia, Malaysia & Philippines to first 5K users through organic channels (app store optimization and web-to-app)
● Website conversion rate optimisation leading to 3X improvement in web-to-app conversation rates
● Defined brand value proposition for iPrice brand and key products through series of brand workshops
● Established UX writing best practises within organization and setting up team of freelancers
Manulife Vietnam
Feb 2020 – Feb 2022
Vietnam
Head of Digital
Manulife Vietnam is the market leading life insurance company in Vietnam
Digital Product achievements
● Launched the company’s d2c website (shop.manulife.com.vn), the industry’s award-winning experience to buy digital health insurance products with simplified underwriting
● Launched and enhanced Manulife’s new customer portal, adopting user-centric design principles and agile delivery
● Implementing marketing automation and personalizing email communications journeys to aid cross-sell
● Built a 3-click health insurance purchase journey on MoMo, Vietnam’s mobile payment superapp
Digital marketing achievements (contributing over $13 million digital-attributed revenue/year)
● Scaled e-commerce platform including an award-winning integrated campaign generating 10K sales within first two weeks
● Generating $7M revenue through multi-channel campaigns & seamless lead management process and achieve year-on-year decrease in cost per acquisition
● In 2020, maintained market-leading position for organic traffic and achieved >30% year-on-year increase in web traffic with over 2M unique visitors and over 60% traffic from organic search
Responsibilities
● Managed & nurtured a young, talented team of 8 full-time direct reports and 4 part-time employees
● Product owner for public website, customer website, e-commerce website and e-commerce
partnerships
● Digital Marketing activities (Paid Marketing, SEO, Content, Lead Management)
