As an Account Executive at POD Egypt, a PR and marketing agency, I leverage my medical background and development passion to create and execute impactful campaigns for clients in the health, real estate and FMCG sectors. I have over a year of experience in brainstorming fresh ideas, preparing press releases, articles, proposals, and presentations, pitching stories to journalists, and organizing and attending promotional events.
Experience
United Media Services
Aug 2022 – Present
Cairo
Public Relations Specialist
● Brainstorm fresh ideas for PR campaigns
● Help prepare press releases, news stories, articles, case studies, and product pieces
● Write and produce presentations and keynote speeches as requested
● Prepare annual, semi-annual, and pitch proposals
● Pitch press releases and feature ideas by phone or email to national, regional, and trade journalists, across print, broadcast, and online, to interest, them in covering their clients’ stories
● Undertaking relevant market research
● Build positive relationships with stakeholders, media, and the public
● Provide clients with information about new promotional opportunities and current PR campaigns progress
● Organize and attend promotional events such as press conferences, open days, exhibitions, tours, and events
● Manage the public perception of the clients, speaking on their behalf from time to time, and clarifying their positions on certain critical issues.
● Monitor media coverage and report back to clients via email, over the phone, and through presentations
● Track media coverage and follow industry trends
● Seek opportunities for partnerships, sponsorship, and advertising
● Planning strategic directions for crisis management
