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Jonathan Dino

Marketing Executive | Digital Marketing | Influencer Marketing | Quality Assurance | Customer Success

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Intro
Abogado, Philippines
Marketing Specialist at Viva Naturals
Joined June 7, 2023

Skills

Languages

English
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Fluent
Tagalog
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Native or Bilingual
About
As an analyst, marketing specialist, and customer service leader, I aim to help my stakeholders understand the roadblocks of their businesses and provide effective recommendations based on data, history, and research. I am a versatile leader and a team member who has been in the customer service and social media field long enough to know what my clients need without asking. I have counseled and developed people to be at their best and become leaders themselves. I have a vast background in telecommunications, devices, social media platforms, the travel and hospitality industry, and marketing.
Experience
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Viva Naturals
Nov 2021 – Present
Canada
Marketing Specialist
• Established and developed the Influencer Marketing line of business • Developed new marketing strategies and campaigns based on a detailed analysis of market forces • Identified the appropriate media channels where each product or service's marketing materials can be delivered to the public • Collaborated closely with the product development team and internal stakeholders to align communication efforts with release calendar dates and key messaging, ensuring a cohesive and strategic approach to product launches and updates. • Serve as a liaison between the marketing team and product development, providing valuable insights and feedback to inform marketing strategies and campaigns. • Coordinated with the product development team to develop comprehensive launch plans that integrate social media, influencer marketing, and PR activities, maximizing the impact and reach of new products and features. • Collaboratively developed and refined key messages and talking points, considering product attributes, target audience, and market trends. • Fostered strong relationships and open lines of communication with the product development team, quality assurance, legal team, and other internal stakeholders, facilitating a collaborative and streamlined approach to marketing and product integration. • Maintained a thorough understanding of the company's product roadmap, staying up to date with product updates, features, and enhancements to effectively communicate and promote them. • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and elevated sales numbers. • Maintained documentation, detailing assignments, and in-progress work, and completed project milestones • Reported to C-suite management and partnered closely with various business unit leaders to ensure priorities are aligned, working on the highest value and most important initiatives.
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Revive Superfoods
Jan 2021 – Nov 2021
Canada
PR, Communications and Marketing
• Build long-term relationships with influencers/customers and key stakeholders • Cater PR packages and manage communication with Influencers and brands • Engage online audiences by placing a strong focus on sales process support and responding to inquiries and comments timely and knowledgeably. • Maintain detailed logs and reports of services performed, profit, and budget information • Present findings to marketing teams to help guide the direction and activities of the department • Develop new marketing strategies and campaigns based on a detailed analysis of market forces • Work with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials • Enforce brand marketing guidelines throughout each product to create a cohesive feel to each campaign • Identify the appropriate media channels where each product or service's marketing materials can be delivered to the public • Managed system support functions to set priorities and service level expectations. • Generated documentation and information required for customer shipments. • Collaborated with shipping department staff to facilitate smooth materials returns to the correct vendors. • Monitored and reported on transportation costs and properly filed shipping documents. • Completed timely data entry of new orders, labeled containers, and placed them in accurate storage locations. • Developed and implemented technical project management tools such as plans, schedules, and responsibility and compliance matrices. • Produced weekly status reports detailing logistic operations and problems. • Collaborated with new and established vendors to negotiate optimal pricing and scheduling.
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Majorel
Sep 2015 – Apr 2021
Clark, Philippines
Senior Quality Analyst - Customer Success
• Developed monthly, end-of-quarter, and other statistical reports for leadership team and quality improvement programs. • Led client calibrations and business reviews in the EMEA and APAC region • Compiled and distributed weekly feedback to team leaders and managers to improve service time and quality while increasing productivity. • Led policy and process improvement projects to help operations meet and exceed quality standards. • Developed training materials, SOPs, and work instructions to supplement new team members, clients, or agent onboarding. • Monitored and evaluated call, email, and chat transactions, providing actionable insights through coaching or calibration. • Directed and supported planning, designing, and execution of test plans, scripts, and process plans for projects. • Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies • Collaborated with management to provide training on improved processes and assisted with the creation and maintenance of quality training. • Implemented corrective actions to fix the root causes of various issues. • Optimized productivity by closely monitoring employee performance and ensuring the completion of training processes. • Provided top product quality control and inspection, eliminating downtime to maximize revenue. • Recorded findings of the inspection process, collaborating with a quality team to implement corrective actions. • Worked closely with senior leadership to complete projects and solve complex issues on strict schedules and budgets.
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Alorica
Aug 2014 – Aug 2015
Clark, Philippines
Customer Service Representative
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns. • Collected customer feedback and made process changes to exceed customer satisfaction goals. • Leveraged sales expertise to promote products and capitalized on upsell opportunities. • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences. • Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates. • Offered advice and assistance to customers, paying attention to special needs or wants. • Clarified customer issues and determined root cause of problems to resolve product or service complaints.