Jose Cabusas, PPC Specialist (Paid Search and Paid Social)

About

A Digital Marketing Specialist with experience creating and managing PPC campaigns. The primary focus has been PPC advertising using the Google Ads Platform. Build and maintain the campaign by optimizing the data from the running campaigns. Provide recommendations and support for the campaign.

Experience

Sonnet Digital

Jun 2021 – Present

Australia

PPC Specialist

● Perform daily account management of pay-per-click accounts on Google Ads, Bing and other search platforms for a variety of clients. ● Research, plan, and create ad accounts ● Generate weekly/monthly reports with analysis of campaign performance, and include recommendations for improvement ● PPC audit on new clients’ existing accounts. ● Identify current campaign optimization and expansion opportunities ● Stay up to speed with trends and developments in the industry, particularly in PPC and search engine ● Lead and act as a mentor for junior specialists ● Conduct necessary training and audits on junior specialists’ accounts and provide feedback

Envirotech Education

Jan 2021 – Mar 2021

Australia

Digital Marketing Specialist

● Engaging in social media marketing via a variety of platforms including Instagram, Facebook, and LinkedIn ● Strategizing with the Marketing Team to create and implement a branding and tone of voice strategy ● Showcasing products through photo and video content ● Working with a Graphic Designer working on different marketing collateral through Canva, the Adobe Suite, etc. ● Creating and managing paid and organic search, focusing on qualified leads, and generating a great funnel to generate sales.

Outgive Inc

Nov 2020 – Jan 2021

Canada

SEO Outreach Specialist

● Prospect and identify link placement opportunities ● Conduct mass outreach/ follow-ups to secure link coverage ● Coordinate with content writers for guest postings ● Report leads to direct manager ● Organize and facilitate client reports ● Run Technical Audit on Company owned websites ● Worked on Onsite SEO campaigns such as keyword research and blog content upload to help improve domain authority and increase website visibility ● Worked with different sites to backlink back to blogs and articles and build authority ● Updated company website to enhance user experience and improve website visibility

Education

University of San Carlos-Technological Center

Jun 2001 – Mar 2006

Bachelors Degree, Information Technology

Jose Cabusas

PPC Specialist (Paid Search and Paid Social)

Skills