Third one in Latin America to become a Gallup-Certified Strengths' Coach at Gallup-Certified Strengths' Coach
ScalingUp & Exponential Teams' Business Coach at QuasarsMasters.com
school Studied I studied one year at the College of Charleston, as part of my degree at Los Andes University in Colombia. at College of Charleston (USA)
school Studied MARKETING MANAGEMENT at Los Andes University
school Studied BUSINESS MANAGEMENT at Los Andes University
I help develop AUTONOMOUS EXPONENTIAL TEAMS capable of confidently predicting and scaling business success.
Before becoming a "for-profit social entrepreneur", I led diverse Fast Consumer Goods businesses for more than 15 years in prestigious consumer-oriented multinationals, faced challenges in SEVERAL COUNTRIES OF LATIN AMERICA, and gained expertise leading cross-functional teams in marketing, sales, and new business ventures of DIFFERENT INDUSTRIES.
I love entrepreneurship and MAKING A DIFFERENCE while helping teams & entrepreneurs accelerate their growth, profitability, and positive impact. I am honored and grateful to work with exceptional entrepreneurs and some of the best ScalingUp Coaches in the world. And I am among the few approved by Gallup to implement advanced tools to build exceptional teams.
I bring to teams:
1. According to Gallup, I am among the few that score very high in the required natural talents to build great businesses. I became responsible for P&L results at a very young age:
- At 26, I was the youngest to report to the VP of Marketing & Sales at Nestle.
- At 32, I was responsible for 5 countries and a US$200 million business at another company.
- And at 38, I co-founded an ambitious and very profitable social venture to help +5 million consumers SAVE MONEY FOR COLLEGE. I signed partnerships with +300 brands to build it.
2. Passion for constantly improving and “listening to the market” to find novel ways to grow. For instance, competing against Clorox and Colgate as CMO of a local company, I lead our team to triple the market share of our brand and achieve the leadership position in bleach...in just 18 months.
3. Knowledge and expertise of the best practices to build successful companies with highly engaged, cohesive, and aligned teams. For instance, I’ve been invited as a speaker at important events of Endeavor, EO, and Gallup (among others). See a short introduction on how I help companies scale here https://www.youtube.com/watch?v=g6ZIQ6SMLCE and some testimonials here https://youtu.be/OqUE_LOzBFA
4. Negotiation, interpersonal, and management skills. For instance, Carrefour Colombia selected our start-up as a strategic ally and I signed partnerships with more than 300 brands of local & multinational companies to build it
5. A hands-on “confidently vulnerable" individual willing to roll up my sleeves to constantly learn and grow. I learned that the most successful individuals are humble and courageous at the same time. That’s why I’ve invested thousands, and years to grow…and that’s why I love to meet and surround myself with people and organizations that share my drive and desire to make an impact.
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Experience
Gallup-Certified Strengths' Coach
Dec 2013 – Present
Third one in Latin America to become a Gallup-Certified Strengths' Coach
I help teams and organizations to effectively implement a science-based model that is proven to boost performance, profits, and engagement. The best organizations discover what comes naturally to people (their talents) and then position their people to use these talents to achieve consistent, near-perfect performance. These are some of the proven results/impact:
- SIX TIMES higher probability of having highly engaged employees.
- THREE TIMES higher probability of employees expressing “I have an excellent quality of life”.
- 83% higher probability of having high-performing teams.
- 45% higher loyalty and satisfaction among clients.
- 9% to 18% greater profitability.
- 12.5% higher productivity.
- 12% more engaged customers.
- 14.9% less turnover.
- 11% higher sales volume per client and 6% to 17% increase in sales' closing rates.
- 60% fewer product defects.
Experts in human talent, Gallup is probably the company that has researched the most the keys to the success of the most outstanding individuals and teams in the world. And I was one of the first ones in Latin America to become a Gallup-Certified Strengths Coach.
Anyone and any organization can become world-class in something. We just need the right tools and direction to properly identify and develop our talents --- our "naturally recurring patterns of thinking, feeling and behaving that can be productively applied."
My dominant talents are:
Learner | Achiever | Connectedness | Woo | Individualization | Strategic | Responsibility | Focus | Belief | Intellection | Futuristic
QuasarsMasters.com
Sep 2013 – Present
ScalingUp & Exponential Teams' Business Coach
I brought to Latin America Gazelles International and some other premier organizations** that work with some of the TOP GROWTH companies in the world – many of them Inc 500 and Great Place to Work Winners. In fact, Gazelles has helped over 40.000 entrepreneurs accelerate their growth, profitability, and impact (see www.scalingup.com).
Working with some of the brightest and most successful entrepreneurs and Business Coaches in the world, we synthesize the BEST PRACTICES of the fastest-growing companies and help you implement them through time-tested PRACTICAL TOOLS. You obtain IMMEDIATE RESULTS and dominate the four critical areas you must get right for hyper-growth: people, strategy, execution, and cash.
**See www.QuasarsMasters.com for more information
TuCARRERA (for-profit social enterprise)
Oct 2004 – Jul 2013
Co-founder / Sales, Marketing & Business Development.
I was a partner of this for-profit start-up that helped solve a social problem mixing B2B with technology and B2C. We designed and launched an innovative CRM & loyalty program that became a strategic priority for CARREFOUR in Colombia and built alliances with more than 300 brands of the most important companies. The program served more than 4.5 million consumers and HELPED THEM SAVE FOR COLLEGE. Additionally, we launched an E-COMMERCE BUSINESS where consumers could buy and save even more money for college.
• Position Description: I was involved in all aspects of these new ventures and I dealt with the many complexities, obstacles, and time management challenges found in ambitious start-ups. Overseeing a team of up to 12 direct reports (sales executives) and +7 outsourced, I gave special priority to sales, marketing, and business development responsibilities.
• Major achievements: It was a very challenging and gratifying experience to participate in the design and development of an ambitious and very profitable start-up that helped solve a social problem. And it was a big accomplishment that Carrefour Colombia had decided to select TuCARRERA as its CRM & Loyalty program instead of using the “standard” model Carrefour had in France and in other major countries.
BRINSA
Oct 2002 – Aug 2004
CMO - Marketing Vicepresident
• With manufacturing facilities in Colombia and Costa Rica, Brinsa exports to the Caribbean, Central & South American countries, employs 800 people, and sells over US$ 170 million. Brinsa is the leading company in salt and its chemical components in Colombia, and an important player in the household products industry. Reporting to the President and overseeing a team of 4 direct reports and +5 outsourced, I had P&L responsibility for all B2C products and led all activities required to maximize revenues, market share, and profits.
• Major achievements: competing against Clorox and Colgate, I lead our team to, in just 18 months, triple the market share of our brand and achieve the leadership position in bleach (Blancox brand). Additionally, we began the transformation of the salt business, a “generic” category, into a high-valued market with a redesigned brand & product portfolio and a new pricing strategy.
KIMBERLY-CLARK
Jun 1999 – Jun 2001
Infant Care Manager - Andean Region (Colombia, Venezuela, Ecuador, Peru and Bolivia)
• Reporting to the Infant Care Business Director for Latin America and to the President of the Andean Region (5 countries), I was responsible for US$200 million in sales and the most profitable business in the Region. My primary responsibility was to consolidate recent company acquisitions and develop and execute a solid business strategy to maximize revenues and profits. The role demanded, in particular, the knowledge of revenue and cost structure to optimize the product portfolio in the Region. Additionally, I had to develop Strategic Relationships to accelerate growth and drive trade & marketing investment effectiveness and efficiency.
• Major achievements: I consolidated under a common strategy for the Region the companies that were partly acquired by KCC in 1998, despite the tough internal complexities to reach an agreement over strategic decisions: KCC didn't have the shareholding and operational control of the company -- there were different local partners with voting rights, most of them with "contrary" business objectives. I maximized marketing synergies and economies of scale, and I saved $6 million in costs by consolidating product specifications, brands, and SKUs. Facing one of the most complex business scenarios, I defended the leading position in Colombia (84% market share since 1999, including the two companies in which KCC had invested in Colombia) and gained market share in the rest of the countries, but Bolivia.
Coca-Cola Company
Sep 1998 – Jan 1999
New Products Manager
Responsible for developing and launching new beverages in Colombia, with an initial emphasis on soft drinks. I lead new product development projects from strategy through ideation, concept development, product development, and commercialization.
NESTLE
Jan 1991 – May 1998
Several positions of increasing responsibility in Sales and Marketing
Since I began my career at Nestlé, first responsible for a brand and then in charge of a business (group of products), my primary responsibility was to determine financial objectives, including revenue and profits, and design and execute the strategies and programs to achieve them. This was done by leading cross-functional teams in the development of packaging, trade and consumer promotions, advertising, product development, pricing, and operations.
1996 – 1998 BUSINESS / GROUP PRODUCT MANAGER –
COFFEE AND INSTANT BEVERAGES
•Responsible for the most valuable brand (Nescafe) and one of the most profitable businesses for about two years.
• Major achievements: Despite a market drop of 8% in volume, an increase of 50% in the cost of raw materials (coffee), and the most aggressive price attack of the competition in the last 3 years, I managed to increase profits 25% and gained market share. I designed and implemented a new strategy that needed the approval of the headquarters located in Switzerland (change in communication, new product development, packaging, and price).
1994 – 1996 BUSINESS / GROUP PRODUCT MANAGER –
MILK PRODUCTS
• Major achievements: I tripled the growth rates of, until then, stagnant and mature products (sweetened condensed milk and cream); I tripled the Net Profit Margins and doubled the market share of the powder milk brand in two years.
1993 – 1994 SR. PRODUCT MANAGER – COOKIES
1992 – 1993 JR. PRODUCT MANAGER– REFRIGERATED PRODUCTS DIVISION
1991 – 1992 ONE YEAR IN SALES – REFRIGERATED PRODUCTS’ DIVISION
Education
College of Charleston (USA)
Jun 1998 – Jun 1999
INTERNATIONAL BUSINESS, I studied one year at the College of Charleston, as part of my degree at Los Andes University in Colombia.